HomeCategoryYouTube Marketing Blog: YouTube Latest Tips & Trends | Vidooly

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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We’ve all heard conversations about the video revolution and its rise to being as a potent content format is undeniable. Resistance is futile! It’s time to surf the video trend towards more effective and efficient marketing! Alas, despite everything you’ve heard, it’s still natural to have reservations. Video marketing can demand costly investment when compared to other traditional forms of marketing. Video marketing trends suggest that this year businesses can have crazy growth by using...

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The video sharing platform, YouTube has emerged not just as an avenue for entertainment but also as an effective channel for marketing.  With over one billion users across 88 countries viewing and uploading material in 76 languages, it is not just limited to amateur individuals posting for fun but corporate organizations are also investing in having a significant presence on the platform. Everyone is looking for a successful viral video campaign but few know it...

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A ReelSEO survey incorporated feedback from over 600 marketing respondents states that: 93% of marketers use videos as part of their marketing campaign 84% of them use videos for website marketing 60% of them use videos for email marketing 70% of them optimize videos for SEO 70% of them have raised their budgets to invest more in explainer videos 82% of them have experienced high traffic after adding videos to their marketing campaigns. These statistics...

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Remember Justin Bieber? He was a YouTube star and he’s no short of becoming a 21st-century musical legend! Ever heard of PewDiePie? The YouTube Vlogger has more than 3 billion views and has made around $21 million with his YouTube content. BlueXephos, Disney Collector BR, Smosh, Ray William Johnson are some other YouTube Success stories who have made millions with their fresh, original, entertaining YouTube content that found audiences worldwide. YouTube is certainly seductive as...

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It is quite apparent that YouTube has started to rule over the planet slowly and steadily in the modern times. Other platforms such as Netflix and Daily motion are praised as well but YouTube with its unmatched features and unparalleled user-friendly attributes is the platform hailed by most of us. Being the only video platform and the source of education, entertainment, news and gossip YouTube is definitely a platform which has been appreciated by individuals...

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Over the years, The Advertising Club has been honoring the best work in media through the EMVIES. And for the Emvies which were held on 13 October in Mumbai, Mindshare retained the ‘agency of the year’ title while Star and Vodafone shared the top client accolade; Madison won the Grand Emvie. Apart from winning ‘agency of the year,’ Mindshare India bagged nine Golds, seven Silvers, and 12 Bronze medals to reach a total of 265...

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After much speculation and testing, Microsoft-owned professional networking platform LinkedIn is launching two new updates on “Mentor pairing” and “LinkedIn native video” in India. LinkedIn Mentor Pairing: First launched a month ago in San Francisco and Australia; LinkedIn Mentor Pairing allows users to find a mentor with whom they can talk things “about changing the job,” “ask helpful tips on a new job” and even improve their business networks beyond your reach. You can now...

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With the development of online networking, internet users in the Arab world were quick to embrace the new technology and utilize everything that social media brings to the table to connect, and communicate with others. They now have a lifestyle that revolves around the use of technology, infrastructure, and social media. This growing trend of social media in the Arab World also helped YouTube to grow its presence among the growing population of internet users....

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YouTube has launched an interesting new feature for people creating VR and 360 videos called 360 Heat Maps. This move is to help content creators figure out which parts of their 360-degree videos are working and parts viewers are ignoring. We all know that YouTube has the largest stock of 360-degree videos on the web and it’s one of the easiest places to discover new content from various YouTube channel. Creating a 360-degree content on...

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Today we are going to talk about our options for how to Increase YouTube subscribers using Google +. To cut the long story short, it is a goldmine when it comes to cross networking in social media. With the Brand Engagement rate double than that of Twitter and 400 million monthly active users on G+, on board, it’s quickly hailed as the next big thing in the social media world. You can take advantage of...

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Traditional broadcasting companies in India are facing a new challenge now. The arrival of Netflix, Amazon Prime, Hotstar and other OTT services in India has opened up a whole new dimension to the content business in the country.  Just a Couple of years back, not many people in the country knew the concept of “Cutting the Cord”. But now, it seems like a reality not too far away. Unaffordable data prices, lack of quality internet infrastructure and...

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In this article, we have analyzed the top 30 most subscribed YouTube channels from Indonesia. Like most emerging economies from around the world, Indonesia is witnessing a rapid improvement in quality of internet infrastructure and smartphone adoption. 47% of the total population in Indonesia has access to the internet and 36% of them get on the web daily. According to an analysis by business intelligence and analyst firm App Annie, YouTube is the most popular social media app...

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In this article, we have analyzed the YouTube channels of all the creators and brands with 1 million or more subscribers in Thailand. Last year, YouTube – Thailand was ranked #1 among Southeast Asian countries and is ranked in the top 10 in the world in terms of YouTube users, YouTube channels subscriptions and content uploads. According to Michael Jittivanich – head of marketing at Google Thailand, there had been a 75% growth in content uploads...

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Vietnam is among one of the most developing digital markets for online video consumption. The YouTube landscape across Vietnam continues to grow and mature showing no signs of slowing. In Southeast Asia, Vietnam is among the most promising nation to have digital growth with 10% increase in internet consumption in past 5 years. This means, about 52% of the Vietnamese population access internet as of 2017. As per WeAreSocial reports in terms of accessibility through...

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On the occasion of International women’s day, we started listing out top female-centric YouTube channels in India. When we listed out the top independent YouTube creator channels in India, we found out that there was hardly any YouTube channel with a single male lead generating millions of subscribers except BB KI Vines. Before we move ahead, let’s clear the difference between an Independent YouTube creator and Group Creators. The ones who are the sole representative...

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Riding on the Cord Cutting wave, YouTube has just come up with its latest offering – YouTube TV. Focused mainly on millennials, the service is aimed at providing its users with video content that they can watch when they want and where they want without any restrictions. The groundwork of YouTube TV was initiated last year when YouTube RED inked a deal with CBS to make the broadcast network part of its forthcoming skinny “Unplugged” bundle of...

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The first thing anyone does after downloading Chrome browser is to add AD Block/Plus extension. (Heck, even I did it), and why not? I consider myself as a heavy consumer of online content. I subscribed 40 odd channels on YouTube; get notifications from various blogs like verge, weird and constantly discover new websites every day and of course – Wikipedia Tunnelling (you just dig on random stuff). Network operator Three (UK)has confirmed it will begin...

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This article is regarding the YouTube channels initiative, which YouTube experimented back in 2011. Here we look at the progress of these Channels Initiative after seven years of its birth and 4 years after YouTube removed all the references to its original channel initiative. What is YouTube Original Channel Initiative? YouTube Original Channels Initiative was a $100 million program funded by Google in an early effort to compete with satellite and cable TV providers. 2011...

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NOTE – This is no blog for prophesying future events in and around YouTube. The year 2016 was full of big stories that caught the attention of video marketers all over the world. The political madness of Trump campaign, Brexit, and the year-end demonetization (in India) was a constant sap on emotional and mental stability. YouTube, twitter, and Facebook video saw increases in their total users; with the majority of the new content trends that...

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2016 was a great year for Indian movie trailers on YouTube. First, kabali made the noise of being the fastest movie trailer in India to get millions of viewership in first 24 hours, before Shahrukh’s Raees broke the record in the same year. Teasing fans with trailers and teasers of Indian movies has become an integral part of Internet users’ online experience in India, and no platform hosts more videos than YouTube. The site boasts...

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Let’s start with a question, What made you buy your first pair of sneakers in childhood? A: Dad’s gift B: Friend had it, so should you C: Sports Now, in 2016, what made you buy your new pair of sneakers? The possible answer can be A: Building portfolio for reselling market B: Your favorite sports player launched a new shoe (UA Steph Curry 3 maybe) C: You’re a SneakerHead Notice the drastic change in the...

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For YouTubers, when money is tight, luxuries such as purchasing Sony Vegas Pro, buying Casey’s preferred Canon EOS 80D DSLR or GorillaPod, and paying for exclusive music rights becomes a far-fetched bucket list. As artists, YouTubers are well aware of this fact which only seems to fuel their sense of self-doubt. So, imagine there is a body or an organization that helps to YouTubers to continue what they are doing without worrying about money. This...

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Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...

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News consumption today is not the same as it was in the olden days. There was a time when people had to wait for their morning newspapers or sit down at an appointed time for the evening news on Television. Things have changed drastically in the last few years. Internet has changed the game completely. News corporations have shifted their focus towards the internet as more and more people spend most of their daily lives...

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Whether it’s a garage store, a fashion brand or an adult website; YouTube is a platform for everyone! Those who say that YouTube Marketing is not for every brand should know that adult website Pornhub has a kickass YouTube channel. In fact; its above-the-line marketing campaigns allow it to compete even with mainstream brands like Axe and Old spice! For the ones who do not know about Pornhub (a very small percentage of the readers...

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You must be surprised why big-data platforms are becoming so successful in generating creative content. Consider YouTube RED and Netflix, who are experts in analyzing consumer behavior for their digital media products in the entertainment market. Netflix is the most successful premium web content provider with 14 Emmy wins from 75 nominations, and YouTube RED is slowly trying to capture similar success with many young demographics. YouTube VS YouTube RED YouTube acts in reverse order....

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So, you have created a YouTube channel and within a month, you get a Content ID claim that you have used a clip of a song that is not available for free usage, and eventually don’t come under fair use OR anything happens to your YouTube channel that you need to contact the customer service of YouTube. There are 3 places where you and gets your HELP button to contact the customer care. You can...

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The ongoing unrest between India and Pakistan has resulted in backlashes from a wide array of industries especially film and media. In such a scenario, the best place to hear actual voices from both sides of the fence is social media. Platforms like Facebook, Twitter and YouTube is where people actually express their views. But Pakistan has had its share of issues with social media before. Remember when Pakistan Telecommunication Authority had blocked YouTube in...

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YouTube Go es la nueva aplicación de la plataforma para disfrutar y compartir videos. Creada para la siguiente generación de usuarios para disfrutar YouTube. Maximiza la diversión sin utilizar todos tus datos. El objetivo de esta app es llevar YouTube a partes del mundo donde la banda ancha es costosa o no confiable. Con esta app buscan trabajar más eficientemente en áreas donde la conectividad es más limitada. YouTube Go es una aplicación completamente nueva...

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YouTube is the new search platform to explore any kind of topic, and every brand is trying their best to up their market reach. So, this blog report is based on the YouTube channels of world’s top sports brands like Nike, Puma, etc. We analyze these channels to establish the popularity of this video marketing platform on the basis of their viewership and engagement level. Although there are many sports brands involved in various forms...

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The much anticipated assembly elections are due in the state of Uttar Pradesh in early 2017. The ruling Samajwadi Party (SP) is set to complete a full term of five years and is set to lock horns with the other major parties. With 403 assembly seats, UP is India’s largest state; and this is going to be India’s largest state election. Incumbent SP and main opposition Mayawati-led Bahujan Samaj Party (BSP) will have to compete...

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The meaning of watching TV shows and movies has completely changed since a few years. Millennials have drastically moved from TV to Digital. It’s not long that online streaming will replace cable completely in India like the US. And with the improvement of data connectivity day by day, streaming movies and TV shows has become a very favourable option here. If you’re sick of torrenting, streaming in shady ways, with a million pop-up ads, and...

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YouTube is now trying to reach a new level of community development.  They are now shaping their billions of viewership into a regular chain of recurring users. Ever heard of Karma points in Reddit’s Platforms? Reddit maintains the user interest by offering link karma, & comment karma where a user actually feels an imaginary responsibility to judge the interesting/social justice stories so that the community approval for that link bubble’s up towards #1 (Front Page)....

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In the wake of waning print media, and constantly changing habits of online users, Google partnered with news publishers in Europe to create a platform that supports high-quality journalism through technology and innovation called the Digital News Initiative (DNI).  It all started ten months back after the discussions with Digital News Initiative participants in Berlin to find a solution for their online Video platform. Global news publishers like BBC, the Guardian among others, often faced...

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If you are a regular to YouTube, then you must be familiar with Pre-Roll Ads that begins before you watch a monetized video on YouTube. Before we begin, let’s clear off the type of Ad formats. There are three types of advertising options. Pre – Roll – Ads that come at the starting Mid – Roll – Ads that come in the middle of the video Post – Roll – Ads that come after watching...

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You might be recording and editing like an amateur with just a 100 subscribers or no YouTube uploads at all. But when you make a strategy, get the right knowledge, guidance, necessary equipment, and not to forget, decide to work hard for growing your business on YouTube, then it grows crazy just like you dreamt, or maybe even better. They say if you keep providing your target audience regular quality content, your channel WILL GROW....

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With more options to tune in the video, people are watching sports content in various platforms. Rio Olympics were broadcasted live on their website, which will follow up Rio Paralympics from September 7th. YouTube generates 8.5 million sports-related videos’s generating about 280 billion viewership. So, before heading to the Paralympics, we analyzed more than 600 videos to find out what was trending on YouTube for the month of August. The reason is simple; Summer Olympics...

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Recently, we checked Maruti’s presence on video platforms such as Facebook and YouTube. Surprisingly, their YouTube channel’s subscribers were nothing in comparison of their Facebook followers. Maruti in Market If we look segment-wise, the following cars were topping the charts. Maruti Alto is leading the market segment, but with heavy competition by Renault Kwid in Entry segment, and Duster in Compact SUV’s segment, it’s safe to say that Renault it’s doing its best to move...

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Do you spend a lot of time making youtube videos that don’t generate any traffic? Ranking your video though using keywords is the most important step you have to take as a YouTuber. That’s why YouTube keyword Analysis is the most palpable option you need to have in order to increase the searchability of your content on youtube channel. Some suggestions, Creating a list of  phrases of multiple keywords in your description will help youtube crawl...

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For some, YouTube is merely a place to watch music videos, how-tos, or for something funny. But for others, it is a free place to follow creators on a daily basis for entertainment, whether they’re gamers, beauty gurus, or vloggers. There are even big communities of fans who love different and stranger parts of YouTube for videos like ASMR, reaction, or unboxing. If you think you’re one of the people who really ‘knows’ YouTube, read...

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The launch of Amazon’s Prime subscription service in India calls for a listicle about Amazon Prime. It comes with unlimited one-day and two-day delivery and early access to some deals on Amazon, as well as some Prime members only deals. Other Prime member benefits like Amazon Video and Amazon Music will also be arriving soon. Recently Amazon has been involved in a few controversies because of some unreliable employees. Like there have a number of...

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Can you smell what the rock is cooking? Smell it. It’s his YouTube Channel. After being named 2015’s Highest Paid Actor in Hollywood by Forbes last week, The Rock just released his first video on his brand new YouTube channel to win the hearts of digital youth. A while ago, we saw the news and teaser of his channel on his Instagram, but it’s only now that we’re getting a good peek at his first official...

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Welcome to the world of unboxing videos one of the many strange genres on YouTube. Unboxing videos are gaining so much popularity as they are easy to make and surprisingly therapeutic to watch. The videos have become a lucrative little corner of the Internet for the people who film them. They are popular but they never go viral. So they are expected but not needed. The most popular unboxings are for expensive gadgets, like the...

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YouTube and Vimeo are two of the biggest online video platforms, so it not always easy deciding which is best for your business/website/content. Which is why you need to weigh the pros and cons of each of them and then feed your resources to one that is best for you, as in, not just businesses but for any video producer, marketer or user. This post will give an overview of what these video sites have...

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One of the first and the biggest creators on YouTube- Smosh, have always been ahead of the others when it came to knowing what people really wanted to watch online. Which is what makes it one of the best running, money-making companies on the Internet. Right now Smosh’s main channel stands high at Number 5 with over 22 Million subscribers and more than 5.6 Billion views! Here’s how it reached its monumental success with a...

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Gone were the days when people would hear a tune they liked on the radio, then go to a shop and buy the physical recording of it. From gatefold covers for albums like on “Sgt. Pepper’s Lonely Hearts Club Band” to cassettes and their cut-out lyric inserts, it was fun when we used to hunt for a record from store to store. As the technology prevails, this same process got fragmented into different music platforms...

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Let’s take a minute, and understand the difference between VR and 360-degree videos As you know, the Virtual reality is often considered a fully immersive, computer/mobile-generated experience that is achieved by wearing a head-mounted display. The VR headset allows the user to interact with their surroundings just like in Video Games built for Oculus Rift gaming. 360 videos, on the other hand, are played on flat screen and are less interactive. These videos are available on...

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As we open YouTube page, you are bound to have a glance at the recommended videos before you browse your favorite channels. These recommended videos were too haywire for their suggestions as they depended a lot on our search history on YouTube. To enhance these video recommendations, YouTube upgraded their user interface for their mobile App and worked on a new recommendation system based on deep neural network technology, which means it can find patterns...

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Social media has lately become the go-to platform for politicians. Right from propagating their campaign goals to mocking presidential nominee’s spouses; you can get all the drama having more entertainment factor than most of the sitcoms. In presidential elections, campaign managers often try to experiment few tactics that are puffed in future if it’s a success. Social media was one of those experiments that David Plouffe implied in Obama’s campaign, which went on to be...

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Brands everywhere are looking out for ways to reach out to Millennials, the generation born between the 1980s and 2000s. This, so far, has proved to be a daunting task for marketers because of the millennials short attention span as well as their restless behaviour. Millennials are watching less television than older generations, opting for services like Netflix and other digital streaming services, which takes away a major traditional marketing avenue. Millennials feel that they...

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Video marketing surely has risen to heights we have never seen before. Predictions say that by 2019, as much as 80% of consumer internet traffic will be directed towards watching video. It is evident that whatever your product or service, you will be left behind if you do not have a sound video marketing strategy in place. When it comes to video marketing, the biggest social platforms are your ticket to reach a wide array...

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Hey everyone! Today, we’re pretty kicked to announce two new features that we’ve added to our tool for YouTube creators. Related Videos Analysis and Top YT keywords. The Tech team spent a lot of energy on this recently and honestly; we’re quite proud of how the features have turned out. In this blog, I’m going to share how these two features can help creators get more views through related videos on YouTube. Related videos analysis: Related...

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Recently, an interactive video advertisement by Kate Spade sparked my interest and engaged me more than any cat video on YouTube. The advertisement, The Waiting Game, was part of the MissAdventure series starring Anna Kendrick. What made the advertisement engaging: It told the story of a girl, who just returned home after shopping at Kate Spade only to find that she locked herself out of her house. She then spends her time drinking wine and...

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Hey there beautiful people! Today, we’re glad to announce that we’ve launched the second version of our Free Google Chrome Extension that we affectionately call VidLog. In this revision; we have sharpened some rough edges, ironed out some inconsistencies, added a few newer useful features and have made the extension as light as possible. The extension can be easily downloaded from the Chrome Store by clicking here. FEATURE OVERVIEW:  VidLog can be used to analyze...

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2015 witnessed a lot of viral video advertisements fighting for their share of the pie in the ever so competitive digital space with innovative and creative storytelling. Brands tried their best to imprint their identity in the minds of their prospective customers using social media platforms like YouTube, Facebook, Twitter etc. But, like every year, YouTube had a lion’s share of these video adverts. It has always been the go-to platform for brands for “word-of-mouth” marketing and to “create...