Online Video NewsVideo TrendsYouTube is launching its own story feature called Reels

Akshay Chandra6 years ago

It’s when you see a good idea flourishing and actually fulfilling a need for people who want to share more moments of their life; you tend to adopt it.

This is what happened to Instagram’s VP of Product Kevin Weil, who cloned Snapchat’s stories format to create Instagram stories.” And now its YouTube who just launched its own take on Stories with a new video format called ‘Reels.’

The new feature will be available for a small group of the site’s creators, and there is no clear date for the official launch as users may think that new YouTube story feature may invade their browsing experience.


In an effort of making the feature stand out among its competitors, there are some improvements that will improve the overall experience of the user. Some of its changes are,

  • YouTube Reels will be in the same format of what Instagram uses for its “Stories,” but most notably, YouTube Reels won’t disappear after 24 hours or some other arbitrary amount of time like Instagram stories.
  • YouTube will let users have multiple Reels and create a library of your own.
  • Videos will be 30 seconds each.
  • The user will get usual mix of filters or by adding music and text.
  • YouTubers can link their YouTube videos and YouTube-y stickers.
YouTube Reels
YouTube Reel | Source: YouTube-creators.googleblog

Since Reels are posted to a separate tab on the creator’s channel, similar to Community itself, viewers could choose to go watch these new videos or not. The YouTube reel feature will be available near the community section on creators YouTube channels.

Community was initially launched into beta with only a handful of YouTube creators, including Lilly Singh, Casey Naistat, AsapSCIENCE, John & Hank Green, Peter Hollens, The Key of Awesome, The Kloons, Vsauce3Sam Tsui, Rosianna Halse Rojas and others.

But, as YouTubers with above 10,000 subscribers can only get the “Community” feature on their channels, YouTube reel will be for select few at present.


Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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