AdvertisingGoodbye unskippable 30-second YouTube ads.

Akshay Chandra5 years ago

Nobody wants to wait 30 seconds for an unskippable YouTube ad before watching a video. It’s one of the worst things that can happen to any person is when they want to check a new movie trailer, but have to wait for 30 long seconds just to catch the first glimpse.

These 30-second unskippable YouTube ads are about 20-30 seconds long and advertisers used to pay more for these spots and only appear on select videos such as viral clips or very targeted material.

But all of this is now changed as Google announced in an official statement to ensure a better advertiser experience.

According to Google spokesman “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,”

This means that YouTube won’t be dropping unskippable advertisements before 2018, and will be using 15 seconds unskippable ads in the place of long 30 seconds and will also include 6-second unskippable Bumper ads.


So, does YouTube get paid when we skip the ad?

YouTube works on the basis of ads impression irrespective the users click on that or not. As YouTube counts 1 impression for ads viewing; SKIPPING not counted as a click but it is counted as an impression. One impression means your advertisement has been shown to one viewer but it was not clicked. So, when you skip an Ad, the Ad Promoter doesn’t get charged. However, his Ad Promotion gets costlier.


Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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