Just like how it is difficult to be heard in a huge crowd, getting the viewers’ attention in a cluttered platform like YouTube can be really tough. I mean think about it – it gets over 30 million visitors on an average every day! So don’t you want to know how to rank your videos higher in both YouTube and Google? Do you properly tag your videos? Below, you will get to know the answers to all your questions about YouTube Tags and how to Optimise them so you rank as high as the sky.
You can make an awesome video, with an awesome title and click-bait thumbnail, but unless you’re a big brand or creator on YouTube, you probably need to do a lot more than that. Of course, the quality and uniqueness of your video is the major factor that contributes to your video’s success. But to rank higher in search results you need to Search Engine Optimise the equally important ranking factors(for small creators particularly) like Video Title, Description, Closed Caption(CC), Keywords, and Tags.
TAGS– Tags aren’t the most important, but they help a lot. They help YouTube and Google learn what your video is about. Targeted tags not only help you rank for your target keyword but get you to you show up more often as a related video in the sidebar area of YouTube. When someone’s watching a video with a similar tag as your video then you’re added to the sidebar.
But this is also true that no matter how optimised it is for SEO if your video sucks, it won’t rank good. So emphasize on making it interesting and original.
If you don’t have views, you don’t show up in Recommended Videos
In order for your video to rank for competitive keywords, it needs to get A LOT of views. It’s simple, More views mean higher rankings.
BUT, your views need to be REAL. YouTube can catch fake views. Which is why using services to increase your view count is not a recommended practise.
Keywords for Tags
Your goal is to find keywords that have YouTube results on the first page of Google. These are called, “Video Keywords”.
Unlike a normal SERP with 10 web page results, with Video Keywords, Google reserves a good chunk of the first page for video results.
See? It’s simple. Once you’ve found Video Keywords, it’s time to check if there’s enough search volume for that keyword. Because videos don’t take much time to put together, you don’t need to go after keywords with massive search volumes.
Just make sure your target keyword gets at least 300 searches per month in Google (you can find this information using the Google Keyword Planner):
If a keyword boasts at least 300 searches per month, then you know it also gets a decent amount of searches within YouTube itself. And if you can get that video to rank in Google, then a lot of those 300+ monthly searches will click on YOUR video in the results.
That means you’ll get more high-quality traffic to your video, and ultimately, your site.
Back in 2012, YouTube decides to remove the tags section from the video watch page because it gave users an opportunity to abuse tags by copying them from their videos. But there are still free tools which help you view tags just like 2012. VidLog is the simplest marketing tool right now. You just have to add the extension to Google Chrome browser. And there you go, you can see your competitor’s tags.If you need different tags because of reasons like your video is unique, or you need specific long tail keywords for your video, then I really recommend you get a Pro Vidooly subscription. Vidooly’s tool is used by many pro YouTubers & highly recommended for your Youtube channel as well.
For getting the best tags, first,
-Sign up for a Vidooly account, then get a Pro or Pro + subscription according to your requirements.
-Then go to video manager and manage your channel’s tag. On that page, you’ll see Suggested tags for your specific video.
-Search for specific keywords through the Keyword Analysis feature.
Pro Tip: choose keywords that have High Monthly Search Volume and Poor Competition.
Types of Tags:
Tags are another important way to get ranking in youtube search, here are few tips to put tags in your video-
List Specific Tags first: These are one-word keywords that represent the topic at hand. If YouTube gives you pre-filled suggestions that are essentially what you want, then use those, but also use the same words in a generic way.
List Generic Tags: These are words like how-to, tutorial, and vlog. YouTube offers suggestions, so use them.
Also, Long-Tail Tags: These are multiple-word tags. You can just copy the title and use it as a tag, leaving out conjunctions and prepositions (such as “of,” “in,” “and,” etc.), because YouTube ignores these words.
Don’t miss the Misspellings: Derral misspells words on purpose because people search for these words. For eg. Some tags like these: “Ellen Show” and also “elen show” , “ellen degeneres” and “ellen degenrous”
More Dos and Dont’s:
-You can only use 500 characters in your tags.
-Don’t use misleading tags as this process will end up working against you in the search algorithm.
-YouTube uses the meta information to do a quick assessment of your video, then it ignores your meta data. However, when the meta data is updated, it can help you in search after a few weeks when YouTube inventories the data again.
-If you use repetitive keywords across all your videos, they will have a higher likelihood of referring to each other in the suggested videos column on the right of the page. Setting default tags from settings can make that process easier.