At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform.
One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a shelf right below the video which will showcase products from the channel creators be it t-shirts, mugs, phone cases or anything that they want to offer.
This merchandising feature is launched in partnership with the custom merchandise platform Teespring. The revenue model of this feature works in favor of the creators. Teespring will retain a cut of the merchandise, which varies per item.
There’s a flat price per item sold that goes back to Teespring, but the creator can mark up the item to whatever price they want, then keep the upside. YouTube has also negotiated a deal with Teespring where it receives a commission on those sales – a small flat percentage, the majority of which is returned to the creator.
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This is basically meant to incentivize the creator to sell merchandise through YouTube, as they’ll receive more with this returned commission than if they sold direct.
Additionally, this merchandising shelf is also available to creators who have been connected directly with brand sponsorships via the company FameBit. This feature was announced at VidCon but hasn’t rolled out yet.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!