At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way.
One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its release on YouTube. With this feature, a landing page will be created for the promotion of the video before it’s release. This is built keeping in mind the revenue generation possibilities of Live video without actually having to go Live.
In order to upload content to ‘Premieres’, creators just need to toggle the switch on and thus there is no new workflow for this. It is uploaded in the same interface of YouTube just as other videos. In order to promote this new feature, upcoming Premieres will be showcased in the recommended videos section of the YouTube homepage, related videos as well as YouTube search.
This features can be extensively used to promote upcoming content such as movie trailers, video game trailers, and music video launches. Currently, the Premieres features are not tied to YouTube Music.
Additionally, YouTube also announced that their own version of Stories will be available later this year to creators with more than 10,000 subscribers.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!