Brand Lift Measurement

Measure your consumer-brand interaction post marketing campaign and evaluate audience perception towards your brand

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Optimize campaigns for maximum brand impact

Optimize campaigns for maximum brand impact

Fill unmeasurable gaps

Fill unmeasurable gaps & create brand awareness

Plan more effective

Plan more effective & efficient branding campaigns with expert insights

Why do you need Brand Lift Measurement?

Through Brand Lift Measurement, a brand is able to increase brand interaction by driving a positive shift in customer awareness and perception. Vidooly’s Brand Lift Study quantifies the branding impact across platforms and provides more insight into the consumer mind-set.

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  • Measure how your digital marketing efforts are affecting your brand
  • Develop benchmarks for your digital marketing efforts
  • Compare traditional measuring campaigns with digital efforts
  • Understanding the impact of ads on your customers' perceptions and behaviors
  • Get insights on brand awareness, ad recall, purchase intent, and brand interest
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Use Brand Lift to Measure

Brand Awareness

Brand Awareness

Ad Recall

Ad Recall

Brand Interest

Brand Interest

Purchase Intent

Purchase Intent

Optimise Campaign Delivery

  • Are your videos viewable?
  • Are they delivered in a Brand safe environment?
  • Are you reaching real people and are they the right people?

Evaluate Brand Impact

  • What is the impact of campaign?
  • How does your campaign compare against standard norms?
  • How does the audience feel about your brand?

Contact Us

Talk to our experts to understand how we can help in Brand Lift Measurement for your video campaigns