Optimize campaigns for maximum brand impact
Fill unmeasurable gaps & create brand awareness
Plan more effective & efficient branding campaigns with expert insights
Why do you need Brand Lift Measurement?
Through Brand Lift Measurement, a brand is able to increase brand interaction by driving a positive shift in customer awareness and perception. Vidooly’s Brand Lift Study quantifies the branding impact across platforms and provides more insight into the consumer mind-set.
- Measure how your digital marketing efforts are affecting your brand
- Develop benchmarks for your digital marketing efforts
- Compare traditional measuring campaigns with digital efforts
- Understanding the impact of ads on your customers' perceptions and behaviors
- Get insights on brand awareness, ad recall, purchase intent, and brand interest
Use Brand Lift to Measure
Optimise Campaign Delivery
- Are your videos viewable?
- Are they delivered in a Brand safe environment?
- Are you reaching real people and are they the right people?
Evaluate Brand Impact
- What is the impact of campaign?
- How does your campaign compare against standard norms?
- How does the audience feel about your brand?
Talk to our experts to understand how we can help in Brand Lift Measurement for your video campaigns