Vidooly as covered by the press

Press Releases: July 2020

Indian COVID-19 tech solutions that help you adjust to the 'new normal'

Lifestyle Asia
July 21, 2020

The past three months have been a war against COVID-19, but it’s high time we adjust to life beyond the ‘new normal’.
Challenged by the virus, our country’s medical infrastructure presents a new battle for those on the frontlines. As citizens, it’s a responsibility to keep up with the codes of social distancing. But until the disaster passes, India has witnessed a boom in tech innovation as companies big or small, are looking at digital solutions for life in the ‘new normal’. We’ve listed some of the most impressive strides in the affairs of digital innovation, being used to beat COVID-19.

Vidooly Launches AI-based Surveillance Tech To Combat The Spread Of COVID-19

BWCIO World
June 12, 2020

Vidooly, an industry leader that has been prominent in shaping up the online video analytics in the country, has launched COVIDSHIELD - a smart and intuitive project that includes 5 AI-enabled surveillance solutions that allows organizations, campuses and other institutions to detect & track any COVID-19 violations as a preventive measure.
COVIDSHIELD provides complete contact-free surveillance by automatically extracting meaningful actionable information from digital video captured through CCTV cameras based on a rich set of video analytics.
The hybrid solution consisting of RFID Technology, CCTV Cameras, Thermal Scanners, Face ID, Movement Detector and Mechanized doors creates the perfect preventive solution that ensures contactless monitoring of any violations with an area. Its artificial intelligence solutions include:

Vidooly launches AI-based surveillance tech to contain spread of Covid-19

livemint
June 11, 2020

Vidooly, a Noida-based online video analytics firm, has recently launched COVIDSHIELD, which offers five AI enabled surveillance solutions that allows organizations, campuses and other institutions to detect and track any Covid-19 violations as a preventive measure.
COVIDSHIELD provides a complete contact free surveillance by automatically extracting meaningful actionable information from digital video captured through CCTV cameras based on a rich set of video analytics.
The hybrid solution, which consists of RFID technology, CCTV cameras, thermal scanners, Face ID, movement detector and mechanized doors, creates the perfect preventive solution that ensures contactless monitoring of any violations with an area. Its artificial intelligence solutions include:

Impact of covid on video consumption trends: Mindshare-Vidooly 2020 Report

Afaqs
April 21, 2020

The report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020.With 1.3 Billion population under lockdown in India, Mindshare India and Vidooly have released a report that ascertains the impact on online content consumption trends over the first quarter of 2020. The report has studied the video platforms of YouTube, Facebook and Instagram aiming to highlight the new ways people are looking to entertain themselves as well as be socially connected with their friends and families.The comprehensive study analyses the impact of the pandemic, COVID-19 and the subsequent lockdown on the content consumption patterns observed across genres. The report’s findings showcased a steep increase in content consumption as it reported the time spent by the average user to be over 4 hours per day as compared to previous ~1.5 hours on social media platforms.

YouTube has seen a 20.5% surge in subscribers-base in a span of 45 days of lockdown: Mindshare India and Vidooly Report

Medianews4u
April 21, 2020

The report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020
Content related to COVID-19 garners ~3B views on videos uploaded on these platforms
Mumbai: With 1.3 Billion population under lockdown in India, Mindshare India and Vidooly have released a report that ascertains the impact on online content consumption trends over the first quarter of 2020. The report has studied the video platforms of YouTube, Facebook and Instagram aiming to highlight the new ways people are looking to entertain themselves as well as be socially connected with their friends and families.

Lockdown has average daily online media intake soaring to 4 hours from 90 mins

ET Telecom.com
April 21, 2020

Mumbai: A study on media consumption has found that per-capital daily online media intake has soared to more than 4 hours since the coronavirus-driven lockdown, compared with an average 1.5 hours in the pre-shutdown period. Telecom companies have also been reporting over 30 per cent spike in data usage since the nation has been put under the lockdown that began on March 25 to contain the spread of coronavirus COVID-19, the disease caused by coronavirus, has killed close to 600 in the country and infected close to 19,000. Globally, the deadly pandemic has killed over 1.7 lakh, close to 41,000 of them in the US alone and infected more than 2.4 million, again over 8 lakh of them in the US alone since the virus appeared in the Chinese city of Wuhan last November.

Lockdown has average daily online media intake soaring to 4 hours from 90 mins

Business Insider India
April 21, 2020

Mumbai, Apr 21 () A study on media consumption has found that per-capital daily online media intake has soared to more than 4 hours since the coronavirus-driven lockdown, compared with an average 1.5 hours in the pre-shutdown period.
Telecom companies have also been reporting over 30 per cent spike in data usage since the nation has been put under the lockdown that began on March 25 to contain the spread of coronavirus
COVID-19, the disease caused by coronavirus, has killed close to 600 in the country and infected close to 19,000.
Globally, the deadly pandemic has killed over 1.7 lakh, close to 41,000 of them in the US alone and infected more than 2.4 million, again over 8 lakh of them in the US alone since the virus appeared in the Chinese city of Wuhan last November.

YouTube sees 20.5% surge in subscribers' base during lockdown in India

The Free Press
April 21, 2020

As a primary video sharing platform, YouTube alone garnered over 300 billion views in the first quarter of this year - 13 per cent more than the fourth quarter of 2019 and 11 per cent more than Q1 2019.
With India under lockdown due to coronavirus (COVID-19) pandemic, Google-owned YouTube has seen a 20.5 per cent surge in subscribers' base in the country, a new report said on Tuesday.
As a primary video sharing platform, YouTube alone garnered over 300 billion views in the first quarter of this year - 13 per cent more than the fourth quarter of 2019 and 11 per cent more than Q1 2019, according to the report by Mindshare India and online video intelligence and analytics platform Vidooly.

YouTube see 20% surge in subscribers base during India lockdown

Outlook the News Scroll
April 21, 2020

Mumbai, April 21 (IANS) With India under lockdown due to coronavirus (COVID-19) pandemic, Google-owned YouTube has seen a 20.5 per cent surge in subscribers'' base in the country, a new report said on Tuesday.
As a primary video sharing platform, YouTube alone garnered over 300 billion views in the first quarter of this year - 13 per cent more than the fourth quarter of 2019 and 11 per cent more than Q1 2019, according to the report by Mindshare India and online video intelligence and analytics platform Vidooly.
The companies studied the video platforms of YouTube, Facebook and Instagram.
The findings showcased a steep increase in content consumption as it reported the time spent by the average user to be over four hours per day as compared to previous -- 1.5 hours on social media platforms.
According to the study, COVID-related content has seen a surge of 98 per cent in terms of views and 19 per cent in terms of engagement.

Covid-19 content dominates online video consumption in India: Mindshare, Vidooly report

Brandequity Economictimes
April 21, 2020

Mindshare India and Vidooly's latest report examines the online video consumption shifts in COVID times. The study analysed the impact of the pandemic, COVID-19 and the subsequent lockdown on the content consumption patterns observed across genres...
Mindshare India and Vidooly have released a report that ascertains the impact on online content consumption trends over the first quarter of 2020. The report has studied the video platforms of YouTube, Facebook and Instagram aiming to highlight the new ways people are looking to entertain themselves as well as be socially connected with their friends and families.
The report’s findings showcased a steep increase in content consumption as it reported the time spent by the average user to be over 4 hours per day as compared to previous 1.5 hours on social media platforms.

YouTube garners over 30,000 crore views in Q1 2020: Mindshare-Vidooly report

The Financial Express
April 21, 2020

With India under lockdown due to the coronavirus pandemic, YouTube records 20.5% rise in subscribers as the video sharing platform garners over 30,000 crores views in Q1 2020, according to the report by Mindshare India and online video intelligence and analytics platform Vidooly. Google owned Youtube posted a 13% rise in viewership in Q1 2020 when compared with Q4 2019 and 11% rise when compared to Q1 2019. The survey titled ‘COVID-19: Impact on Video Consumption Trends,’ also highlighted the increase in content consumption as the time spent by the average user rose to over 4 hours per day since the lockdown from 1.5 hours on social media platforms before March 23.

The meteoric rise of Brand Kejriwal

Exchange 4 Media
February 13, 2020

From being a common man to the Chief Minister of Delhi, Arvind Kejriwal’s political journey is nothing short of spectacular. The stellar performance of the Aam Aadmi Party in the Delhi Assembly Election proves that Kejriwal is a force to be reckoned with in Indian politics. Interestingly, the common-man-turned-mass leader will be taking oath as Delhi CM for the third consecutive time.Today, Kejriwal has become a brand in himself. As he is set to rule the national capital again, we decode how he cemented his brand identity that resonates with the people.The clear mandate given by the people of Delhi shows that they have accepted Kejriwal open-heartedly. He belongs to the rare breed of politicians with whom the common Delhiite could easily connect. The IRS turned to CM, while serving his second term as the CM of Delhi, become an agent of political disruptions in the capital. He had also based his campaigns on the plank of “Kaam ki Rajneeti,” as he delivered on many of his electoral promises like free electricity and water, the safety of women and improved education.

FilterCopy beats Akshay Kumar and Virat Kohli to become Instagram’s Most Viewed Profile in 2019!

TallyChakkar
February 05, 2020

MUMBAI: 2019 was the year of disruption in the entertainment sector as digital video consumption in India continued to grow significantly. Vidooly, India’s leading online video analytics and marketing company, recently launched a report titled, ‘Digital Video Trends 2019’, ranking FilterCopy as Instagram’s most viewed profile in 2019, with more than 923 million views and 2.62k uploads.
FilterCopy, the short-form video channel of Pocket Aces, successfully surpassed traditional broadcast channels like Colors TV and Vijay TV securing the #1 position in the category. The channel also left behind popular Bollywood actors like Akshay Kumar, Shilpa Shetty and even the Indian cricket team’s captain Virat Kohli!

TikTokers Now Beat Salman Khan, Ranveer Singh and Virat Kohli in Popularity and Engagement

Rolling Stone India
February 05, 2020

Last month, online video intelligence and analytics platform Vidooly released a report on digital video trends in 2019. An interesting development showed TikTok influencers holding their own in the category of 'Most-viewed Profiles' on Instagram amidst Bollywood stars and YouTube, news and entertainment channels. A comparative analysis by city-based digital media firm Qyuki (which used content tracking platform CrowdTangle as a source) further revealed a peculiar trend in engagement patterns over the past year.
Instagram followers aside, engagement seems to be the biggest concern for creators given the platform’s penchant for algorithmic bewilderment. And TikTokers seem to have cracked a code with their hits seemingly migrating to Instagram too.

FilterCopy becomes Instagram's Most Viewed Profile in 2019

Adgully
February 05, 2020

2019 was the year of disruption in the entertainment sector as digital video consumption in India continued to grow significantly. Vidooly, India’s leading online video analytics and marketing company, recently launched a report titled, ‘Digital Video Trends 2019’, ranking FilterCopy as Instagram’s most viewed profile in 2019, with more than 923 million views and 2.62k uploads.
FilterCopy, the short-form video channel of Pocket Aces, successfully surpassed traditional broadcast channels like Colors TV and Vijay TV securing the #1 position in the category. The channel also left behind popular Bollywood actors like Akshay Kumar, Shilpa Shetty and even the Indian cricket team’s captain Virat Kohli!
Started in 2015, as the flagship channel of Pocket Aces, FilterCopy has amassed a whopping subscriber base of 6.5 million on YouTube and has over 2.5 million followers on Instagram. One of the most popular Indian digital channels, FilterCopy comes out with ~5-6 videos every day with each video aiming to solve boredom for its viewers! The videos resonate well with India’s millennial audience making it the home for relatable content for the youth.

Top Emerging Business Intelligence Startups

Tracxn
February 04, 2020

The Business Intelligence sector has over 6K+ startups that provide solutions for data integration, visualization, and advanced predictive analytics. Industry-agnostic solutions for data integration, preparation, visualization, and advanced predictive analytics. Also includes industry & function specific vertical analytics solutions for HR, sales, marketing, eCommerce, retail etc.
Business Intelligence is also one of the active sectors for investors, with an overall funding of nearly USD 29 Bn in 2.2K+ companies. It is also interesting to note that nearly half of the funding has been raised in the recent 2 years (2018-2019).
Plug and Play Tech Center, Techstars, In-Q-Tel, Y Combinator, 500 Startups are amongst the most active investors in this sector, by number of investments.

37% viewership increased on YouTube from 2018 to 2019: Vidooly Report

Socialsamosa
January 21, 2020

Vidooly Report lists down some of the glaring India video statistics & trends on digital from 2019 pertaining to the major social media channels and the OTT landscape.
Vidooly recently launched a report on Annual Video trends observed in 2019. Video statistics 2019 highlight key trends pertaining to YouTube, TikTok, Instagram, Facebook, and the Indian OTT landscape from the year that went by. India video statistics show some interesting trends.
Increase in YouTube Viewership
The report findings highlight that YouTube viewership increased by 37% from 2018 to 2019. It was also observed that the overall uploads increased to 57% from the channel.
Vidooly’s findings also shared a substantial increase in the consumption of Vlogs in the last year.

Top 22 YouTube Tools to Grow Audience, Revenue and More

Geekflare
January 20, 2020

Being the second largest search engine in the world, YouTube is flooded with hundreds and thousands of channels. And some of them are continually generating brilliant content every day. The competition of being a top Vlogger or YouTuber is therefore on the rise.
So unless you do something, the excellent chances are that your channel is going to be a victim of alienation. But with the right YouTube tools by your side, nothing can be impossible.
To help you escape such a situation, we have brought you a list of resources that will help you grow your audience and revenue while offering you brilliant ways to boost your productivity.

Vidooly releases report on digital video trends in 2019

Afaqs
January 17, 2020

Vidooly has released a report summarising the video trends on popular video platforms such as YouTube, Instagram and Facebook. The report takes a close look at some of the aspects of audience profile and viewership of different types of content across different screens. Here's an excerpt of the report.
Last year, the Vidooly report was launched at afaqs!' event Digipub 2018. The Vidooly report that debuted five years ago, aims to provide analytics relating to different genres, audience interests and content trends. This is aimed to help marketers, brands and video content creators create more relevant content that has the ability to resonate better with the on-the-go audience.

16 Tools to Grow a YouTube Channel

Practical Ecommerce
January 13, 2020

YouTube can be a powerful platform for ecommerce merchants, especially those with engaging product videos. For proof, check out Vat19’s “curiously awesome” videos, the most popular YouTube brand channel in the United States based on subscriber count and total views. If you’re interested in building a YouTube following, there are plenty of tools to help.
Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track your results. There are free and premium tools from YouTube and third parties.

TOP FUNDING ANNOUNCEMENTS MADE BY STARTUPS IN 2019

Analytics India Mag
December 25, 2019

Riding the emerging tech wave and flooded with new funding, many Indian companies, startups and unicorns have seen great investments coming their way. The year 2019 saw many startups budding into thriving business houses, thanks to their investors.In this article, we list down the top funding announcements made by companies in India in 2019: WayCool, a Chennai-based farm product delivery startup raised ₹120 crore in both equity and debt from LGT, a Europe-based prominent angel investor and institutional lender. The objective of this funding round is to further expand their footprint and enter the Western market.

Exclusive: Here’s How India Binge-Watched In 2019 on Hotstar, Netflix, Amazon Prime

Crazy About Startups
December 14, 2019

Exclusive: Here’s How India Binge-Watched In 2019 on Hotstar, Netflix, Amazon Prime
Binge-watching is the new weekend plan, originals are the new movie date, and Netflix and chill is the new escape from a regular day. The increasing drift towards the consumption of content from over-the-top or OTT video streaming platforms such as Hotstar, Amazon Prime Video, Netflix and other popular names by the youth of the country is plainly visible in India.
PricewaterhouseCoopers (PwC) in its report titled “Global Entertainment & Media Outlook 2019-2023” predicted India’s video streaming industry to be valued at INR 11.97K Cr by 2023. While the numbers show that the Indian OTT industry is still at its nascent growth stage, the entry of more than 30 streaming platforms in a span of barely three years speaks volumes about the massive potential this industry has. The rapid growth has not only provided a wide berth for content creators and owners but also advertisers and brands in the digital consumer market.

Best 5 YouTube Competitor Analysis Tools

LabOnStack
October 07, 2019

Using this YouTube Analytics Tools you can track competitors and optimize YouTube channel. There are lots of competition on YouTube, YouTube is a great place for influencers and brands to expand their reach and generate leads. Here in this article, I have listed the best tools to gain analytics on your YouTube competitors and hence optimize and improve your channel.You can view any YouTube channel stats from YouTube ranking, live subscription count, view count, history data to YouTube earnings and more. Using YouTube Analytics tools you can easily manager analytics data.

7 of the Best Tips For Creating Awesome Social Media Videos (Updated September 2019)

Shanebarker
September 18, 2019

Are you leveraging marketing social media videos yet? If not, perhaps you should think about it.Video is enjoying a meteoric rise, fueled by changing consumer habits, growth in mobile usage, and the unstoppable march of streaming services like Netflix and Amazon Prime.According to Brightcove, more than half (53%) of consumers say that they engage with a brand after watching one of their videos on social media. For digital-native millennials, meanwhile, the figure jumps to 66%.Is it really surprising, in light of these statistics, that 88% of marketers say they are satisfied with the ROI on their social media video marketing endeavors?Using social platforms is great for connecting with customers and generating brand awareness. But you could greatly increase engagement and click-throughs by adding video to text and image posts.

Traditional companies are coming to us to understand online ecosystem: Subrat Kar, Vidooly

Exchange 4 Media
September 09, 2019

Vidooly - an online video analytics and marketing software startup — has completed five years in the industry. We spoke to Subrat Kar, Co-Counder & Chief Executive Officer, Vidooly, about the company’s journey over the years, how it is scaling up, plans going forward and more.
Since its inception five years ago, Vidooly has been constantly shaping up the online video ecosystem. What started as an idea with only three people, has now become a vision of over 100 employees. We have opened new offices in Noida, Mumbai and have a team based out of Gururgram. Various industry leaders across geographies have started recognizing Vidooly as a one stop solution as the need for video marketing is growing relentlessly on a global scale. With new and constant improvements in our in-house technology, we are tapping into new video platforms. I would say that Vidooly has been continuously proving itself and scaling up.

How marketers are tapping influencers on TikTok

The Financial Express
July 22, 2019

Moreover, the app’s future is uncertain with the government threatening to ban it for ‘anti-India activities’ unless it provides a satisfactory response.
After a brief lull when it was taken off the Android and Apple app stores for hosting offensive content, TikTok seems to be back in business. Marketers are increasingly tapping the large base of influencers on the short video sharing app, which is driven by user-generated content. According to data from Vidooly, influencer-led campaigns in India by apps such as Gaana, Tinder, Loco and Wysh garnered more than seven lakh likes on TikTok in 2019 alone, while multinational phone brands like Huawei, Infinix and Vivo generated more than 24 lakh likes for their campaigns. A recent campaign by Lay’s, called Wavez4India Challenge fetched over two billion views on the platform within three days. Though Instagram and YouTube remain the top influencer marketing platforms for brands in India, experts believe TikTok could surpass them.

Did you know top YouTubers earned in the millions? Find out how it works

Moneycontrol News
July 25, 2019

If you have a channel that is different, entertaining and engaging, and if you put in the hours, there is potential for monetisation.
Children today want to become professional YouTubers instead of the traditional, "Mom I want to be a pilot when I grow up". A recent study found that most children in the UK and US aspire to become professional YouTubers/vloggers.
Increased digital access by reduced 4G data prices has shifted most of the TV audience online. Therefore, video hosting platform YouTube gets a large chunk of its traffic from mobile users.

How regional languages are fueling YouTube's growth in India

The Economic Times
July 28, 2019

On a Tuesday afternoon, Lata Mangeshkar's sonorous voice in Jaane kyon log mohabbat kiya karte hai, from the 1971 film Mehboob Ki Mehndi, helps Sulthan Ahmed unwind while waiting for customers in Bengaluru. The middle-aged autorickshaw driver who has parked near the shopping hub of Commercial Street is glad he spent Rs 2,500 a year ago to buy a smartphone, his first.
The YouTube app on his Motorola, propped up on the dashboard, is mainly to "play old songs, and that too when I am waiting for customers," he says. But it does not take long for him to reveal that he uses the free video-streaming app for more. Apart from videos on health tips, he also watches videos comparing the prices of items such as daily groceries, schoolbags and “fancy items” for his wife.

ETtech Top 5: Udaan's valuation may treble, QR codes & digital payment firms and more

Tech Economic Times
July 29, 2019

Udaan, an online marketplace that caters to small businesses, is close to raising around $500 million in fresh funds, which is likely to almost treble the company’s valuation from its previous round to $2.2 billion, pre-money, three people privy to the deal talks said. Post the investment Udaan’s valuation will go up to $2.7 billion.
Existing backers Lightspeed Venture Partners and Yuri Milner’s DST Global are leading the financing round, while new investors including Hillhouse Capital and Altimeter Capital are likely to participate in the round.

Aaj Tak grabs No. 1 spot on digital space on counting day

India Today
June 04, 2019

as per data, Aaj Tak was the most watched Hindi news brand on live stream and live stream + VOD while ABP News was ranked at No. 2 (Source: Crowdtangle & Vidooly, Live TV video views, VOD Video views, Facebook + YouTube, May 23, 2019).
Interestingly, Aaj Tak continues to be a leader among Hindi news website and mobile site on counting day. It was also most searched Hindi news brand on Google and most downloaded Hindi news app on May 23, 2019 (Source: SimilarWeb, Daily Visitors, Site Engagement, Daily App Downloads, Google Trends, Search interest, May 23, 2019).

India Today Group emerges as the undisputed No.1 on Counting Day

India Today
June 07, 2019

The Power of Ground Reporting, Accurate Exit Polls, Fastest results, the Most Credible Anchors, Newsmaker interviews and Election Intelligence Tools drove the India Today Group to the top.
The Gold standard of journalism made its mark in the digital sphere too, with a record breaking performance in the Digital News universe. The scale and energy of the 2019 campaign was enormous, and so was the coverage and experience given to digital audience by the India Today group.

List of investors in India that every startup should know

Inventiva
June 13, 2019

50K Ventures is an investment platform to back technology startups at the idea and early-stage of their lifecycle. Established in 2014, this firm mentors, nurtures, and accelerates seed startups in India.
Some companies invested: PeeSafe, Automate.io, i-lend, Fabulyst, KhanaGadi, Commut, MyDidi

Most Watched Indian Ads on YouTube in May 2019

Afaqs
June 14, 2019

Right from the controversial issues running quick out of our television sets to the most trivial trends getting hashtagged on social media, it was a perpetually exciting and happening month.
The country had many trending events like the IPL, the Lok Sabha general election 2019 and popular #JCBkikhudai posts. People navigated through social media platforms like YouTube, Twitter and Instagram to stay well informed and entertained. Meanwhile, companies like Samsung India, Dove and Airtel tried breaking glasses with their unique scripts and ad content.

As YouTubers eye Bollywood glory, movie star Alia Bhatt is aiming for their bastion

Quartz India
June 27, 2019

A robust social media presence has for a while been a sure ticket to other mediums.
The first Indian YouTuber to garner 10 million subscribers, Bhuvan Bam went from musician to comedian to writer-actor in a short film. Prajakta Koli, aka Mostly Sane, who has nearly 4 million subscribers on the video-sharing platform, went on to star in a WhatsApp commercial. There are more such examples. One of the ultimate goals for many of these artistes is the Bollywood silver screen.
However, the reverse journey is rare.

Zone Startups India announces 7th edition of Next Big Idea contest

The News Minute
June 28, 2019

Mumbai-based Zone Startups India has announced the 7th edition of its annual Next BIG Idea (NBI) contest. NBI 2019 will invite applications from tech startups across the country to be selected under the program. The Next BIG Idea is an annual feature of Zone Startups India that engages stakeholders including startups, incubators, co-working spaces, investors, industry and other enablers through roadshows in 20+ cities across India.
Zone Startups India team will be hosting roadshows across 21 cities to launch the contest pan-India throughout July 2019. These roadshows allow a number of companies to understand the North American market fit for their products, thereby giving them an opportunity to apply for the program and go through multiple rounds of selection process and also speak to global jury members. The applications for the contest will be accepted online from 28th June 2019 till 30th August 2019.

Times Internet's FY19 rev has grown 40% to $196 mn: Satyan Gajwani

Television Post
May 02, 2019

MUMBAI: Times Group's digital arm Times Internet, which has revamped its corporate identity, has seen a 40% growth in revenue in FY19 to close the year at $196 million.
In a blog, Times Internet Vice Chairman Satyan Gajwani has said that the new identity was designed to reflect the dynamism and ubiquity of our platform.
He also stated that the company is targeting 1 billion monthly users across its product ecosystem by 2023. Gajwani has written in detail about the changes that have occurred at Times Internet in the last five years.

Alibaba rethinks India game plan, could focus on smaller deals: Report

Moneycontrol News
May 06, 2019

Alibaba's experiences in India have reportedly made the company review potential investment areas.
Chinese ecommerce giant Alibaba is re-evaluating its strategy in India after disappointing investments in Snapdeal and Paytm Mall, Mint reports.
The Jack Ma-led company is considering making more vertical ecommerce investments and smaller early-stage funding rather than horizontal investments, sources told the paper.
Alibaba's experiences in India have made the company review potential investment areas and size of funding, the report said.

Mobile Premier League Taps Into AI & Analytics To Corner The $943 Mn Gaming Market In India

Analytics India magazine
May 10, 2019

Mobile Premier League (MPL) is one of the fastest growing eSports platforms in India today. Launched in September 2018, the platform has garnered over 25 million users in a short span of time and aims to break barriers of access to make mobile gaming a household sport across the country. Offering a one-stop platform with multiple, popular, skill-based games and esports to choose from, MPL is extensively using AI, ML and analytics to stay ahead of the game.

PewDiePie surpasses 96 Million Followers; T-Series Will Be The First to 100 Million

Hiptoro
May 24, 2019

The rivalry between PewDiePie vs T-Series has been one of the biggest battles of YouTube content creators. The two have been among some of the most popular names in the YouTube ecosystem and have been taking shots at each other of late!
Let us take a closer look at this rivalry between the two content giants and take a closer look at who is leading the race right now:

ABP Live tops digital with record numbers on Counting Day

Exchange 4 Media
May 29, 2019

ABP Live App was trending at No. 1 position on Google Play Store on Counting Day, with added installs of over 1.5 million users on Android app the same day
ABP News Network has achieved record-breaking numbers on the digital platform during the 2019 Lok Sabha Elections Counting day.
ABP News Network garnered the highest traction, attracting maximum visitors through its digital platform resulting in huge traffic for ABP across all media digital platforms - Website, YouTube and Mobile App.

Vidooly Report: Indian News Channels Coverage of 2019 Election on YouTube

Afaqs
May 29, 2019

Vidooly, as its website describes it, excels in measuring online video behaviour of audiences across major platforms. Its latest report on the 'Indian news channels coverage of the 2019 election results on YouTube' highlights the concurrent live users of the top two YouTube channels under the English and Hindi language categories, tracked on an hourly basis. It also presents the figures of the subscribers and viewership gained on the channel level tracked from 11.00 am-8.00 pm IST on May 23, the day when the much-awaited Lok Sabha elections 2019 results were announced.

Alibaba With Vmate to Bolster Presence in Indian Video Space

Yahoo Finance
May 31, 2019

In a bid to strengthen its Indian footprint, Alibaba BABA is now eyeing the country’s video market.
This is evident from its latest move wherein it has reportedly invested $100 million in its own subsidiary — UCWeb's — social video app called Vmate.
Notably, Vmate is a video app, popular for its short video sharing service. Additionally, the app helps in video editing and downloading. It also offers 3-dimensional face emojis.
Alibaba with its investment in Vmate is aggressively looking to enhance its video services in India, which has turned out to be one of the biggest markets for online video consumption. This, in turn, is likely to help improve its adoption rate among Indians.

The future of brand experience and the new-age CMO

Adgully
April 06, 2019

Creating immersive and personalised experiences for consumers has become the primary objective for marketers. A mass, carpet-bombing-kind of marketing strategy will no longer work as consumers seek to have a relevant connect with brands.
An eminent panel of leading marketing experts discussed at length the changing role of marketing in the consumer journey at the first-ever Digi Media Summit organized by Adgully on March 29, 2019 in Delhi. The speakers included Gauri Awasthi, Head - Digital Marketing & Social Advocacy, FabIndia; Nishant Radia, Founder & Head of Marketing, Vidooly; Rajiv Dubey, Head of Marketing & Media, Dabur India; Sai Narayan, Associate Director & Head of Marketing, Paisabazaar.com & Policybazaar.com; and Sameer Saxena, Director - Strategy & Marketing, Legrand. Digital & New Media Consultant Sanjay Trehan moderated the panel.

Is Google Map taking the right route with its recent campaign?

Exchange 4 Media
April 12, 2019

Google Maps recently launched the next phase of ad films for its #LookBeforeYouLeave campaign. The campaign went live on digital, social and OOH channels. The TVCs went live on December 11, followed by radio. The first leg of the campaign was launched in November 2016 that continued until January 2017. The second phase of the campaign ran between June and August of 2017 while the third phase of the #LookBeforeYouLeave campaign, comprising of two films, went live last month.

StreamCon Asia 2019 – Presenting the new face of digital media to the world

ET Now News
March 06, 2019

The digital video ecosystem is witnessing a major boom with online videos transforming the way we engage with the world at large. In India, the advent of low cost mobile and broadband services have opened up a new digital world for the consumers. The penetration of smartphones into every strata of the society and affordable data have ensured that the consumers explore and alter their media consumption. The demand for innovative content has further led to a higher level of creativity and experimentation, along with broadening the opportunities for people engaged in the field of digital media and creativity.

India’s biggest record label bets on nationalism to topple PewDiePie on YouTube

Quartz India
March 12, 2019

India’s biggest record label is using a foolproof trick to win on YouTube: Nationalism.For several months, the 36-year-old Indian music production firm, T-Series, has been competing neck-and-neck with Swedish video-game vlogger Felix Arvid Ulf Kjellberg to become the most subscribed YouTube channel in the world. Kjellberg, who posts videos under the pseudonym PewDiePie, has been the most popular creator on the platform for over five years now.The difference in subscriber base between the two channels is less than 100,000 currently.

A smart dive into the world of the Indian Social Media influencers

Media Brief
March 14, 2019

The Influencer's Adda: Leveraging Social Media to Achieve Your Dreams was an informative and enlightening session featuring MostlySane i.e. Prajakta Kohli, Rohan Joshi, Srishti Dixit, Gaurav Gera, and Pammy Aunty, or Ssumier Pasricha, and moderated by Vidooly’s Nishant Radia
FICCI FRAMES 2019 is successfully maintaining its reputation by talking about the things that are relevant and what the young content creators, writers and media-related professionals of today want to hear, and presented an interesting dive into the world of Indian Social Media Influencers.

The second day od 20th FICCI Frames took up the pace from the inaugural day

Animation Xpress
March 14, 2019

The opening session saw the tourism sector in the ‘Spot Light’. The panel released the knowledge report on Film tourism in India – A beginning towards unlocking its potential. With an interactive panel with the participating State Governments including Odisha Film Development managing director Nitin Bhanudas Jawale, Government of Delhi PR and publicity/tourism chief manager Sudhir Sobti and Rajasthan Tourism additional director Manisha Arora took audience through some spectacular ads and scenic beauty of Rajasthan and Odisha.
The second session was a discussion on reaching out to the GenZ audience-millennials. The panel consisted of Wattpas country head Devashish Sharma, The Viral Fever glibal head of content & business Rahul Sarangi, Graphic India chief executive officer Sharad Devrajan, Vice Media India CEO Charanpreet Arora, Viacom18 youth and music head Ferzad Palia and Discovery Kids head Uttam Pal Singh.

A measurement conundrum

Business Line
February 07, 2019

How can marketers work out the ROI on their digital campaigns? Here are some answers How do you measure return on investment (ROI) from a digital marketing campaign? Did your ad on the internet lead to an increase in sales? And what if the said sale was in a brick-and-mortar store? Given that digital marketing (a high proportion of which is Search and Social) has seen high disruption, some of it caused by Google’s algorithm tweaks, arrival of voice, video and OTT platforms, marketers are increasingly questioning the ROI from their digital marketing. Especially as competition is mounting, leading to high clutter.

Vidooly Media raises Rs 15 crore in Series C funding

Brandequity Economictimes
February 08, 2019

Vidooly Media Tech has raised Rs 15.08 crore as part of Series C funding from Times Internet and Alibaba (Netherlands) BV, according to regulatory filings fetched by business intelligence platform, Paper.vc. While the company has raised Rs 71 lakh from Times Internet, Alibaba has put in Rs 14.3 crore. An email sent to Subrat Kar, co-founder and CEO, Vidooly, remained unanswered till the time of publishing this story. In September last year, Vidooly entered the $100 billion online gaming and e-Sports market with its new product offering called - eSports Analytics. The new offering has been created to provide market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms and e-sports organisers.

Vidooly Hosts StreamCon Asia 2019 For The Online Video Community

Socialsamosa
February 18, 2019

Vidooly is all set to host its flagship event, StreamCon Asia 2019, a gathering of the online video community in Asia. The event is scheduled to take place on March 8th-9th at Pullman, Aerocity, Delhi-NCR. StreamCon Asia 2019 will be a one-stop congregation where leading video content creators and brands will come together under one roof to discuss the future trends and dynamics in the digital video industry. With more than 50 speakers, 30 exhibitors, 100 brands, 15 award categories, 500 delegates, and 200 fans, StreamCon Asia gears up to become the largest event of its kind.

Vidooly rides the online streaming wave in India to make ad dollars count

Business Standard
February 24, 2019

When Prince Raj learnt about opportunities on YouTube in 2013, he thought he had a fresh chance to rekindle his music career. The 21-year-old from Bhubaneshwar, who had left his band three years ago to study economics, started with a YouTube channel the same year but abandoned it months later. “It started well but soon lack of guidance weighed in. The subscriber count almost froze and revenue never came in,” he says. Except for a few talented independent artists, making it big in social media requires proper planning and analytical insights. Most of these platforms do not reveal ...

In 2018, Indians on YouTube obsessed over Hindi music, kids’ shows, and comedy

Quartz
January 18, 2019

Indians were obsessed with three things on the internet last year: music, music, and more music.The category had a subscriber base of 340 million at the end of 2018, according to a report by the Noida-based video analytics firm Vidooly. Entertainment, comprising mainly TV channels in Hindi, Telugu, Bengali, and Bhojpuri, was the second most popular category with over 226 million subscribers.The ranking was calculated according to the number of views and subscribers of 2,900 India-based YouTube channels in 18 different categories. The study weeded out YouTube channels of political parties and personalities, channels that freeboot videos (lift from other channels sans permission), pages that upload video memes using existing movie, music, or viral video clippings, and YouTube channels of brands that upload 30-second television commercials.

Hindi music, children's shows and comedy: What Indians watched most on YouTube in 2018

Scroll.in
January 18, 2019

Indians were obsessed with three things on the internet last year: music, music, and more music. The category had a subscriber base of 340 million at the end of 2018, according to a report by the Noida-based video analytics firm Vidooly. Entertainment, comprising mainly TV channels in Hindi, Telugu, Bengali, and Bhojpuri, was the second most popular category with over 226 million subscribers. The ranking was calculated according to the number of views and subscribers of 2,900 India-based YouTube channels in 18 different categories. The study weeded out YouTube channels of political parties and personalities, channels that freeboot videos (lift from other channels sans permission), pages that upload video memes using existing movie, music, or viral video clippings, and YouTube channels of brands that upload 30-second television commercials.

The Commune to host Industry Roast 2.0 of Advertising, Marketing and other industry verticals

Socialsamosa
January 28, 2019

The Commune, a forum of advertising, media and marketing communications industry, is soon bringing up the second edition of its much popular and loved Industry Roast. The Commune Industry Roast 2.0, powered by Vidooly, an online video analytics suite for advertising and media business, is a bigger and better edition to be held on February 08, Friday from 7.30 pm to 9.00 pm in Mumbai at Café Zoe, Lower Parel. This roast will be CLEAN, FUN yet BRUTALLY HONEST, bringing together leaders from Advertising, Marketing, Digital, Journalism, Media Planning & Buying and PR to roast each other’s professions (not each other) alongside a standup comic as the roast master Industry Roast is an IP owned property of The Commune, conceptualized by its founder Deepak Kapoor. This is worlds and India’s first ever roast format that includes the otherwise much stressful and serious business functions.

Unacademy records Rs 1.8 Cr in turnover; losses ballooned to Rs 23.6 Cr in FY18

Entrackr
December 03, 2018

Edtech startup Unacademy has reflected growth in FY18 as the company’s revenue grew by 7X to Rs 5.23 crore FY18 from mere Rs 73 lakhs in the preceding fiscal. Meanwhile, the company’s expenses also grew over 7X to Rs 28.83 crore from Rs 3.94 crore.Importantly, Unacademy operational revenue stood at a bare minimum of Rs 1.76 crore while Rs 3.46 crore came from interest income. The Sequoia and SAIF-backed venture has recorded a net loss of Rs 23.59 crore, over 7X increase from Rs 3.22 crore in the previous fiscal.Founded by Gaurav Munjal, Roman Saini, Hemesh Singh, and Sachin Gupta as an educational YouTube channel – Unacademy claimed to have over 2 million subscribers on its YouTube channel and has a repository of over 50,000 online video lessons in July this year.

Charted: India’s obsession with Chinese online game PUBG

Quartz
December 10, 2018

If there’s one winner in India’s booming online gaming scene, it’s PlayerUnknown’s Battlegrounds (PUBG).Nearly 62% of the 1,047 Indian respondents in a survey said they played PUBG, which is about three times the next most popular game, Free Fire.The survey was conducted by free internet provider Jana on its mCent browser app exclusively for Quartz in the first week of December. Most of the respondents were males (92.1%) in the 16 to 24 age group (83.1%). In some cases, totals exceed 100% because respondents could select multiple options that apply.

PUBG VS FORTNITE: TWITCH STATS REVEAL FORTNITE HAS 33 MILLION FOLLOWERS COMPARED TO PUBG'S 24 MILLION

digiit
December 20, 2018

As per Vidooly, the average monthly view count for Fortnite is 3.66 times higher than PUBG at 174,672.83, while Tencent's PUBG has an average monthly view count of 47,780.
Battle Royale games like Playerunknown's Battleground and Fortnite left a mark this year on the gaming scene. Even though the two games fall under the same genre, they widely vary in terms of gameplay. The online video analytics platform Vidooly has released a report regarding the two titles by supposedly analysing six factors, which are: Follower and viewer count, game stream count (based on language), hourly and weekday distribution of streaming, average monthly views, monthly streaming data, and finally, channel count. The company says that the report is based on the sample size of 26 thousand Twitch users playing the two titles from April 2018 to October 2018. Do note that mobile devices are not taken into account.

827 porn websites banned by govt, the websites devise ways to defeat the porn ban

The Hush Post
November 01, 2018

Subscribers are up in arms as the Centre has banned as many as 827 porn websites. Those who have paid an annual subscription of these porn sites are feeling aggrieved.
A porn site Pornhub has created a mirror site Pornhub.net to get around the ban. This website has its third largest customer base from India after the US and UK at first two slots.
Other websites like Behance.net are asking their subscribers to download their mobile app. The people are making calls to the customer care divisions of Airtel, Reliance Jio and Vodafone, a report said.

Six women-centric channels on Youtube

Media India Group
November 01, 2018

Whether a dollop of information regarding your reproductive health or some good old laughter, there is no paucity of well-curated content by on Youtube; and these Indian bloggers are adding to the list of videos by making some exclusively for Indian women.With more and more women joining the workforce and thanks to a growing economy, Indian entertainment sector no longer remains a ‘boy’s club’. The extent of female participation today no longer revolves around just playing heroine on screen. Women are writing scripts, are directing, producing, and choreographing.

Youtubers de Ecuador y Colombia y su aporte a la educación

Academia
November 01, 2018

YouTube es una plataforma digital donde los usuarios pueden subir y compartir videos de manera f‡cil, c—moda y r‡pida, interactuando con miles de personas en diferentes partes del mundo. En la œltima dŽcada ha surgido una gran cantidad de youtubers alrededor del mundo. ÒLos youtubers son personas (por lo general j—venes entre 18 a 26 a–os) que comparten videos de elaboraci—n propia en los que aparecen narrando algo interesante para un pœblico concreto que les sigue de forma fielÓ (The Motor Lobby, 2014). En este sentido, esta investigaci—n tiene como objetivo levantar un mapa de youtubers en Ecuador y Colombia, y a partir de ah’, determinar un ranking teniendo como base el nœmero de suscriptores y visualizaciones, para finalmente identificar cu‡les contribuyen a la educaci—n. Las conclusiones de manera general apuntan a que el 90% de youtubers de Ecuador y Colombia se centran en temas de entretenimiento

A 40-year-old Indian music label may soon end PewDiePie’s YouTube reign

Quartz India
October 03, 2018

For half a decade, Swedish video-game commentator Felix Arvid Ulf Kjellberg has reigned on YouTube with the most number of subscribers for his channel PewDiePie. But in just over a month from now, a 40-year-old Indian music label could dethrone his channel.
T-Series, which shares Bollywood movie content as well as original music videos on YouTube, has seen its subscriber base on the website clock massive growth in recent years.

Entities recognized by DIPP as Startups

Startupindia
October 16, 2018

The entities shall cease to be a "Startup" on completion of seven years from the date of its incorporation/ registration; however, in the case of startups in the biotechnology sector, the period shall be up to ten years from the date of its incorporation, or at the end of the financial year in which its turnover exceeds Rupees 25 crore. Recognition certificate is not issued by the Inter-Ministerial Board and is not valid for availing Tax related benefits.

Music Content in India: Shamir Tandon

Adgully
October 22, 2018

Music is a passion point for an increasingly large number of people across the globe. It is said the number of people who've watched Justine Bieber’s videos is larger than the combined population of the world's two most populous countries, China and India. Music triggers memories of communications, experiences and other moments from life. Scientists at UC Davis, Live Science stated, used brain scans to show how music and recall are intrinsically linked. When we ponder about significant moments in our lives, there's a high probability we'll remember a song along with the memory or a song will trigger memories of the past.

Engagement with brands is 10 times higher on Instagram than Facebook: Vidooly

Socialsamosa
September 17, 2018

Boasting of 1 billion monthly active users, Instagram is the third most popular social networking platform following its parent company Facebook at Number 1. With the rise and rise of Instagram Stories, the arrival of IGTV, and many UI updates, the photo-sharing app is on its way up.
A recent report by Vidooly, an online video analytics & marketing company shares that Instagram recorded a whopping 52 million monthly active users in India as of January 2018. Vidooly’s report sheds light on Instagram India Insights, marketing characteristics and platform usage statistics with key data points around engagement.

Weekend Wrap: 14 September

Campaign India
September 14, 2018

Vidooly plays in the e-sports genre
Vidooly, India’s leading video analytics marketing company, announces its entry into the $100 billion online gaming and e-Sports market with its new product offering called “eSports Analytics”. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers.

Vidooly forays into the $100 billion online gaming and e-Sports market with 'eSports Analytics'

Brandequity Economictimes
September 12, 2018

Vidooly, video analytics marketing company, announces its entry into the $100 billion online gaming and e-Sports market with its new product offering called “eSports Analytics”. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers.

The #IAmOdisha campaign celebrates its people, innovation, entrepreneurship and achievements

yourstory
September 5, 2018

The historical, cultural, and economic contribution of Odisha to our nation’s fabric cannot be undermined. From classical dance to majestic temple architecture, from rich mining reserves and agricultural produce to heavy industries, this Eastern state continues to be a hotbed of innovation.
Odisha stands at the forefront of innovation and ranks first in terms of investment implementation rate; it has consistently ranked among the top three investment destinations in India. Innovation and entrepreneurship remain the top priority for the Government of Odisha, and the state government is providing three types of funding - a monthly sustenance allowance of Rs 20,000 per month, monetary assistance up to Rs 15 lakh for new product development and marketing, and need-based funding.

The Land of Temples Holds the Secret of Entrepreneurial Piety

Entrepreneur India
September 5, 2018

Nestled along the eastern coastal line, the state of Odisha has many secrets to share. Its sun-kissed beaches and dreamy shorelines have stories to tell of the people that have brought the state alive. In its little known wonders lie treasure troves of rich natural resources, high growth potential and burgeoning infrastructure, that lure one and all to start up in Odisha.
Its success stories are not known to the outside world. Today some of the country’s biggest startups are led by Odias – be it Ritesh Agarwal of Oyo Rooms or Amarendra Sahu of Nestaway.

Chillout: Foodie, Fitness Buff, Entrepreneur...Vidooly's Subrat Kar Is A Learner For Life!

Exchange 4 Media
August 25, 2018

Long gone are the days of gender stereotypes where the kitchen was the sole 'responsibility'of the women of the house. Today, men take pride in their cooking skills and validating this very sentiment is Subrat Kar, Co-founder & CEO, Vidooly. From his engineering days where Kar was the happy owner of a small restaurant to being a professional now, his passion for cooking has endured the test of time. Not only this, but Kar also focuses on leading a healthy and fit lifestyle, be it cycling to running 5 km every day, or even playing badminton like a pro, his routine is fixed in the evening even post office hours. 7-8 hours of sleep is a must for him in order to have a productive day at work.

Amazon prime day: The unbeatable combination of e-commerce and content

Best Media Info
July 17, 2018

While the company has devised a heavy marketing plan to pull crowds to its 36-hour sale marathon, what is peculiarly visible is how its OTT and e-commerce platforms are gaining from each other. Can it give the US e-commerce giant a leg up against Flipkart? BestMediaInfo analyses
Armed with innumerable exclusive deals, two-hourfast delivery options and seven back-to-back premieres, Amazon’s Prime Day Sale has got the whole world listening to the beats of its discount season.

Vidooly launches video creators initiative for India and SEA market

Afaqs
July 04, 2018

Under the initiative Vidooly will identify and assist video content creators to create the next generation of online video stars.
Vidooly, a video analytics marketing company, has recently announced the launch of its video creators initiative in the markets of India and South East Asia. Under the initiative Vidooly will identify and assist video content creators to create the next generation of online video stars. The initiative will allow creators as well as video publishers to learn, connect and use various tools to grow the presence of their content online across Youtube, Facebook, Instagram, Twitter and other platforms. This initiative is aimed at small creators and new age video publishers who are just getting started with online video and have minimal traction on digital.

Social media giants scrambling to clean up ad space

The Hindu Business Line
July 04, 2018

The fragile reputation of brands has got Facebook, Twitter and GroupM’s media company shining a bright light on all advertisements, making ads more accountable and rooting out abuse. Though most brands and companies that buy ads on social media platforms are legitimate, marketers have their own concerns about brand safety and refrain from being associated with companies that invite controversy.
GroupM’s media company Xaxis has a brand safety tool that will analyse content that could adversely affect a brand’s reputation. Even Twitter has made it easier to track all kinds of ads, and Facebook has initiated steps to bring on more transparency to ads.

Perks of Using Instagram Micro-Influencers for Your Business

Entrepreneur India
July 03, 2018

With over 800 million active monthly users and 95 million visuals posted every day, Instagram has become a popular social media hub for individuals and brands as well. From big MNCs to SMBs, most of the companies are leveraging Instagram as a marketing tool.
Marketers understand the need of business promotion on Instagram and so there are around 25 million business profiles on Instagram. Especially businesses related to fashion, food and travel are finding Instagram the best platform to promote their products or services.

Vidooly introduces video creators initiative in India and South East Asia

Brandequity Economictimes
June 30, 2018

The company recently opened the first studio space in its headquarters in Noida and will gradually expand to cities across India by partnering with others creative studios
Vidooly, the video analytics marketing company, has launched its video creators initiative in the markets of India and South East Asia. Under the initiative, Vidooly will identify and assist video content creators to create the next generation of online video stars. The initiative will allow creators as well as video publishers to learn, connect and use various tools to grow the presence of their content online across YouTube, Facebook, Instagram, Twitter and other platforms. This initiative is aimed at small creators and new age video publishers who are just getting started with online video and have minimal traction on digital.

Xaxis India and Vidooly partnership deploys AI to protect Indian advertisers' brands on Youtube

Afaqs
June 29, 2018

Vidooly's "Vuvid™ Brand Safety Suite" consists of collection of AI models for processing NSFW (Not Suitable for Work) content.
Vidooly, a video marketing analytics platform, is partnering Xaxis, GroupM's outcomes-focused programmatic media company, to launch a new Artificial Intelligence (AI) brand safety tool for Xaxis customers. The tool analyses all YouTube content to ensure contextual safety for specific brand values, enabling the prevention of ad placement in (or adjacent to) pornography, violence, illegal acts, communal videos and other suggestive content which could adversely affect brand's reputation. This is a first-of-its-kind solution in India, which allows advertisers and brands to benefit regardless of the scale of their marketing budgets.

ChuChu TV on YouTube is the most watched channel in education category: Vidooly Report

Afaqs
June 25, 2018

ChuChu TV's rhyme 'Johnny Johnny Yes Papa' has 1.4 billion views.
According to recently release Vidooly Report, with almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian youtube viewers have a never ending supply of fresh and varied content to watch on Youtube. Indian youtube content creators have understood this and currently native content on Youtube is a big hit with Indian viewers especially videos on entertainment involving songs and dance.

Samsung is most viewed technology brand on YouTube in last six months: Vidooly

Best Media Info
June 25, 2018

A single video in the entertainment category gets 10,000 views on an average while a video in the style category gets about 8,000 views. Pets and animals follow third with 7,000 views
According to a study by Vidooly, Samsung pips other smartphone and electronics manufacturers as the most viewed brand in the technology category. Samsung India’s “We’ll Take Care of You Wherever You Are,” generated 209 million views.
Vidooly, a video analytics marketing company, analysed the Indian user viewership behaviour on Youtube across nine most popular categories in the last six months, namely style, vlogs, entertainment, gaming, education, automobiles, travel, animals and science/ technology to reveal the following insights.

Exploring the emerging viewership trends in India on Youtube

Brandequity Economictimes
June 22, 2018

Vidooly Report analysed the Indian user viewership behaviour on Youtube across 9 most popular categories in the last 6 months
With almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian youtube viewers have a never ending supply of fresh and varied content to watch on Youtube. Indian youtube content creators have understood this and currently native content on Youtube is a big hit with Indian viewers especially videos on entertainment involving songs and dance.

Chennai-based ChuChu TV hits top slot with 17.5 million subscribers

Business Standard
June 05, 2018

ChuChu TV's biggest strength is its dominance in the pre-school space on YouTube Chennai-based ChuChu TV Nursery Rhymes and Kids Songs, an online channel for pre-school kids became the biggest in this segment on YouTube with 17.5 million subscribers earlier this year.
Its eight channels offer four languages – Tamil, Spanish, French and Portuguese. Their total number of subscribers is over 25 million, up from 14.3 million last year, according to Vidooly, a video intelligence firm. It is now, after T-Series and SET India, the third most subscribed YouTube channel in India and among the 100 most subscribed globally.

Netflix Needs Local Content to Make a Big Dent in This Promising Market

The Motley Fool
June 02, 2018

Earlier this year, Netflix (NASDAQ:NFLX) CEO Reed Hastings had remarked that his company's next 100 million subscribers will come from India. Hastings, however, didn't point out how much time it might take to achieve this ambitious number, because in reality, the streaming giant is nowhere close to its goal.
Netflix had just 520,000 paying subscribers at the end of 2017 in India, falling behind Amazon's Prime Video Service, which clocked 610,000 subscribers despite entering the country a year later. So Netflix has a steep mountain to climb before it can even think of making a dent in this fast-growing, video streaming market.

Netflix wants to save Indians from crap on TV with its big-budget shows

Quartz India
May 16, 2018

Indians love cinema, but Indian television is terrible. And the world’s largest video streaming company wants to step into that yawning gap.
“…it’s a culture that loves cinema and is kind of television-starved,” Theodore A Sarandos, chief content officer of Netflix, said in New York earlier this week. “There’s not really great local television in India, and what we’re trying to do is something really new to the country, which will be kind of cinema-infused television.”
In other words, Netflix—which has already tasted success with its first made-in-India original movie, Love Per Square Foot— is now looking to create big-budget cinema-like content for consumption on small screens.

Live matches push viewership on OTT platforms

Times of India
May 02, 2018

Chennai: Gone are the days when you would rush back home to sit in front of the TV to watch your favourite sport. Prabhakaran M, a cricket fan, who till last year watched IPL on TV has switched to using a phone to view the sport. With OTT (over-the-top content) players showing live content people like Prabhakaran are increasing in number. “Live content has literally glued me to the app. Regardless of where I am, I can catch the game live rather than just keeping a tab on the scores,” said Prabhakaran.

The Top 10 Most Watched Indian Ads on YouTube in April 2018

Afaqs
May 02, 2018

April is one of the more popular months for weddings and functions, thus Indian apparel brands like Raymond and Van Heusen ran campaigns focusing on the wedding season. Samsung launched its new Galaxy S9 with Super Slow-mo Camera to generate more than 16 million video views and HERO motorcycles lead the month's top ads countdown by launching its new Hero Passion with the hashtag #ZamanaHogaFida.
On the other side, maintaining the tradition of creating innovative, yet emotional ad campaign videos, Coca-Cola came up with an advertisement that shows the bond between a father and son where the father is sharing a 'Friend' coke with his son only once the son accepts his 'Friend request'.

Podcast: Content is King — India’s Content Story

Moneycontrol News
April 26, 2018

Here's a look at India’s content story and how in a crowded room full of jesters and showboats, content will always remain king.
You may build the world’s best platform and have the most cutting edge technology, and have an interface that is pleasing to the senses in all kinds of ways, but if you are also loading this platform with content that is underwhelming, and content that does not connect, it’s a battle you have lost and a winter of great discontent.

Mindshare Leverages Vidooly insights and Technology to win top honours at I-COM 2018

Business Standard
April 20, 2018

Vidooly, India's leading video marketing analytics platform worked closely with the Mindshare team in India which won top honours in the Emerging Market Regions Category at the 9th edition of i-com, world's leading Marketing Data and Measurement Strategy event which was held last week in Spain. Some of the other prestigious winners at I-COM were IBM, Omnicom Media Group, Nike, BMW, Facebook, Youtube, Havas Media Group - DBi and GroupM.

Vidooly appoints Mahesh Barve as AVP content partnerships

ETBrandEquity
March 19, 2018

In his new role, he will lead strategic initiatives at Vidooly including conception and distribution of content initiatives
Vidooly Media Tech, marketing analytics platform, has appointed Mahesh Barve, as Associate Vice President, Content Partnerships.
Mahesh is a senior media executive with over 15 years of experience in the media industry. In his new role, he will lead strategic initiatives at Vidooly including conception and distribution of content initiatives.

Every Marketer Should Look At Video As A Long-Term Investment: Subrat Kar, Vidooly

Exchange 4 Media
March 01, 2018

Vidooly is touted as the future of video intelligence. It's where the digital video planning and buying is executed. Talking more about the company, co-founder and CEO, Subrat Kar, discussed how Vidooly is going to get more penetration from the market in online video content this year. He also spoke about their partnership with Mindshare and how 2017 was important for them especially after Mindshare won an Agency of the Year title under the mandate of Vidooly.

India finally jumps on the AI bandwagon. Will it be able to catch up with China?

Scroll.in
February 25, 2018

India hopes to follow China’s example to become an artificial intelligence powerhouse
Artificial intelligence has finally caught the Indian government’s attention.
On February 1, delivering his Budget speech, Finance Minister Arun Jaitley told Parliament that the government think-tank, Niti Aayog, will spearhead a national programme on AI, including research and development. The intent showed in the numbers: Budget allocation for Digital India, the government’s umbrella initiative to promote AI, machine learning, 3D printing, and other technologies, was almost doubled to Rs 3,073 crore this year.

How Black Panther’s Marketing Made It A Pop-Culture Phenomenon

Exchange 4 Media
February 25, 2018

Shaking up the worn out superhero movie formula, Ryan Coogler's universally-acclaimed superhero flick, Black Panther, has reportedly grossed over $548 million worldwide, making it the highest-grossing film of 2018. Given its savvy marketing game, it's not too surprising to note how it's gone beyond conventional movie marketing and turned to become a pop-culture phenomenon.

India Today Group leads as 65 million Indians watched news YouTube in 2017, says Vidooly

The Drum
February 19, 2018

Media conglomerate India Today Group became the most viewed news network on YouTube with 1.92 billion views in 2017, according to Vidooly's Annual Digital Video Report.
India Today Group was followed by NEXT9News with 1.89 billion views and ABP News group with 1.32 billion views in 2017. The report further states that 65 million Indians watched news YouTube in 2017.

India’s top 80 digital news networks generated 18 bn views on YouTube in 2017: Vidooly report

Television Post
February 15, 2018

India’s top 80 digital news networks had a lifetime subscriber base of 65 million viewers up until December 2017 who collectively generated 18 billion views, as per video intelligence platform Vidooly report.
According to the report, India Today Group is India’s most viewed news network on Youtube with 1.92 billion views in 2017. Following close in the second spot is NEXT9News with 1.89 billion views in 2017. ABP News group ranks third with 1.32 billion views in 2017.

How Amazon has flicked Netflix in India

Quartz India
February 14, 2018

At the end of 2017, Prime held nearly 10% of the total over-the-top (OTT) streaming market with over 610,000 subscribers, according to data shared by London-based IHS Markit with Quartz. In comparison, Netflix, which launched its video service in India in December 2016, controlled only around 8% of the market.
Amazon Prime Video beats Netflix's subscriber base in India

India hopes to become an AI powerhouse by copying China’s model

Quartz India
February 13, 2018

On Feb. 01, delivering his budget speech, finance minister Arun Jaitley told parliament that the government think-tank, Niti Aayog, will spearhead a national programme on AI, including research and development. The intent showed in the numbers: Budget allocation for Digital India, the government’s umbrella initiative to promote AI, machine learning, 3D printing, and other technologies, was almost doubled to Rs3,073 crore ($477 million) this year.

Here’s how different sectors reacted to the Union Budget 2018

Zeebiz
February 02, 2018

While many were fretting over the government not budging on income tax slabs for the average salaried class others were lauding the Union Budget on being ‘a pro agriculture and rural economy’ one.
It was a budget that garnered mixed reactions. Middle class and salaried people have expressed their ire that they were the neglected lot with no change in income tax slabs or rates.

Media industry hopes Budget 2018 will spur demand, boost ad growth

Television Post
February 01, 2018

The Union Budget 2018 might not have any direct benefit for the media and entertainment (M&E) sector, however, officials from leading media companies expect the government’s rural push and certain deductions/concessions to the salaried class and senior citizens to spur consumption which will lead to growth in ad spends.

Budget expectations 2018: GST, digital payments, tax benefits, angel tax and more

Medianama
January 30, 2018

India's finance minister Arun Jaitley will present Union Budget 2018-19 on February 1, 2018. This will be a first post-GST budget, so a lot of these Internet biz have common expectations around simplification of GST and relaxation around it.
We asked some of the India’s digital biz companies what they expect from the current budget, they shared some expectations with us touching points like digital payments, tax benefits, angel funding tax, startup boost etc. Read more below:

Samsung India's most viewed advertiser in 2017: Vidooly Digital Video Report

Adgully
January 25, 2018

As per Vidooly "Digital video advertisers landscape India" report, Samsung was India's most viewed advertiser in 2017 on Youtube. Samsung’s top ad campaigns garnered 374.61 M views while Lakme took the second spot with 95.59 M views across its top ad campaigns.
With a user base of over 400+ million in India,Youtube is the biggest platform for video content. Everyday across Youtube, Vidooly tracks data from over 500 million videos globally.

Cheap data is fuelling a porn boom in India

Quartz India
January 25, 2018

Rock-bottom data prices are drawing more and more Indians towards viewing pornography on smartphones.
Data from Pornhub reveal that India, home to the website's fourth-largest audience by country, logged the biggest increase in its mobile traffic share in recent years, jumping up over 121% from 2013 to 2017. The adult site attributes this leap to the increasing popularity of “inexpensive and unlimited cellular plans.” In other words, Reliance Jio.

WATCH: These Samsung ads had most views on Youtube in 2017

Zeebiz
January 24, 2018

Multinational electronics conglomerate, Samsung received the most number of views on its advertising landscape last year on Youtube.
"Samsung was India's most viewed advertiser in 2017 on Youtube. Samsung's top ad campaigns garnered 374.61 million views while Lakme took the second spot with 95.59 million views across its top ad campaigns," Vidooly report said on Wednesday.

Two-minute recipes gain popularity on social media

Times of India
January 24, 2018

A two-minute video of your recipe of Indian dishes may get you money. With simple, do-it-yourself (DIY) recipes that have visually appealing content, publishers of these videos make money through monetisation on social media platforms. Popular names such as Hebbar’s Kitchen, YourFood Lab and Veg Recipes of India are raking in views and monetising content.

Vidooly among top 10 small companies in India to work as per Workplace Experience Ranking for 2017

Business Standard
January 9, 2018

Vidooly, India's leading video marketing and analytics platform has been recognized as one of the top 10 best places to work by Workplace Experience Ranking amongst small companies in India.
Culturro collaborated with BW Business World in partnership with Indian Angel Network and F6s to recognize and award the startups that contribute to the holistic growth of their employees.

Indians prefer YouTube for music, Facebook for news: Study

newindianexpress
November 07, 2017

Indian internet users largely consume music content on Youtube, while they prefer to catch news updates on Facebook, a study has showed. The findings showed that over three billion views music videos scored the highest viewership on Youtube, followed closely by entertainment videos with 2.4 billion views, while video content for kids ranked third with 1.3 billion views. On Facebook, news videos ranked first with over 1.58 billion views, while entertainment videos with 1.06 billion views secured the second spot.

[Report] Indians prefer YouTube for Music, Facebook for News

Socialsamosa
November 06, 2017

Content statistics in a Vidooly report, suggest that Indian internet users have been observed to be predominantly consuming music content on YouTube, and news content on Facebook. Content statistics suggest that YouTube is one of the biggest and most preferred platform for video content in India with a user base of over 400+ million, meanwhile the Vidooly report also indicates that Facebook leads the list of social media platforms with over 241 million users in India.

Most watched videos: Indians flock to Youtube for music, Facebook for news

Zeebiz
November 06, 2017

Wonder where Indians are getting their daily dose of the outside world from? Survey says it’s from the social media platform – Facebook. While subscribers flocked to Youtube mostly to watch music videos. Indians on Facebook have been flocking to the social media site for news updates while browsing the video sharing site - Youtube for music videos. "Indian internet users largely consume music content on Youtube and news content on Facebook," Vidooly Media Tech said on Monday.

Regional News emerges one of the most viewed video channels across YouTube, Facebook: Vidooly Report

Business Standard
September 30, 2017

As per Vidooly Media Tech, India's leading Brand Intelligence platform, news genre is emerging in popularity across leading online video platforms in India and crossing a billion plus online viewership every month. Vidooly conducted a study across top Facebook pages from India and YouTube channels from India, two of the most popular video platforms in to understand viewership habits of Indian internet users. The study was conducted across a total of 16 categories of Indian video content in the genres of Automobile, comedy, kids, education, entertainment, film and animation, science and technology, health, gaming, how-to & style, food, music, news and politics, people, pets and animals, sports and travel.

Vidooly appoints Preeti Jadhav as Vice President, Revenue

Afaqs
September 20, 2017

In a recent announcement, video intelligence platform Vidooly, has appointed Preeti Jadhav as vice president of revenue. Jadhav a senior media executive with 14 years of experience, in her new role will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at the company. Along with this Vidooly has also expanded its presence with its second office in India at Mumbai's business hub, Bandra Kurla Complex.

[Report] Vidooly analyses Top YouTube channels from India – August

Socialsamosa
September 20, 2017

Vidooly has come up with a comprehensive report, which is an analysis of the top YouTube channels from India with their overall viewership, subscribers and August viewership. It also has the ranking of top 100 YouTube channels, based on their viewership for the month of August. It is divided into 17 genres, specified by YouTube, with their lifetime viewership and subscribers. Some of the interesting observations from the report are: Chu Chu T.V is the most viewed “Kids YouTube channel” with more than 400 million views for the month of August.

Brand intelligence start-up Vidooly unveils 'Brand Safety Tool' for advertisers

Brandequity Economictimes
August 05, 2017

Vidooly, a video intelligence startup on Friday launched a "Brand Safety" tool for advertisers, brands and agencies globally, whereby a brand's ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms, sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content and the likes.

Vidooly Launches Brand Safety Tool for Advertisers and Brands

Adageindia
August 05, 2017

Vidooly, a video intelligence startup, has launched a "Brand Safety" tool for advertisers, brands and agencies globally. "Brand Safety" refers to the concept where a brand's ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms hence sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content and the likes. Brand Safety has become a major issue worldwide amongst advertisers and major brands have pulled back their digital ad spends in light of this.

Vidooly launches world’s first Brand Safety Tool for advertisers and brands

Socialsamosa
August 04, 2017

Vidooly, India’s first video intelligence startup has launched a Brand Safety tool for advertisers, brands, and agencies globally. “Brand Safety” refers to the concept where a brand’s ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms hence sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content, and the likes. Brand Safety has become a major issue worldwide amongst advertisers and major brands have pulled back their digital ad spends in light of this.

When Hiring Is About Wordplay

Entrepreneur
July 29, 2017

Subrat Kar went head-hunting in the market to find people who can watch ‘cat videos in dazzling 4k-8k resolution for a whole day’ at his Noida-based video marketing and analytics start-up Vidooly but he just couldn’t get the job done. “The online job post for 15 days could only fetch three or four applications,” says Kar. So, he stopped ‘wasting’ his time, money and efforts in doing that and started learning the psyche of job seekers to find a way out. Vidooly serves as the video intelligence platform for media companies, online content creators, multichannel networks and anyone around the video ecosystem. Around two-and-a-half-year-old startup has been looking to hire video analysts to simply watch online videos and figure out the trending ones or the ones that would be go viral in 24 to 48 hours after being uploaded for Vidooly’s clients to advertise on the videos that are relevant to their brand philosophy.

Dhinchak Pooja becomes India's latest online viral sensation

Business Standard
July 07, 2017

Her YouTube channel attracts an average viewership of 2.65 million views per month. Online star, Dhinchak Pooja, is the latest viral sensation on Youtube and social media in India. After viral hits like 'Swag Wali Topi', 'Daaru', 'Selfie Maine Leli Aaj', she recently went live with 'Dilon Ka Shooter'. Here's a look at her popularity on YouTube and her earnings from videos as per the data of Vidooly - Dhinchak Pooja's YouTube channel currently receives an average of 2.65 million views per month.

Plunging mobile data costs present a dirty picture

Economictimes Indiatimes
June 02, 2017

Over the past two decades, the adult industry has often been credited globally with the mainstreaming of innovations in consumer technology, such as video formats, Web searches, and discreet chat rooms. The latest in that swelling list appears to be mobile data: Porn-viewing on the hand-phone seems to have surged as data costs plunged in India’s telecom industry. The viewing of adult content soared 75% since data rates came crashing down in the second half of last fiscal year under severe competitive pressure, according to video viewership tracker Vidooly’s findings, available exclusively with ET.

Video analytics start-up Vidooly raises $1.4 million from Gujarat Venture Finance

Livemint
May 10, 2017

Video analytics start-up Vidooly has raised $1.4 million from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, and existing investor Times Internet to fund its expansion into Southeast Asian markets and hire more people.“We are getting a lot of traction from South East Asian countries, so we will try to grow our foothold there. We will deploy sales and marketing staff in these areas,” Radia said.The other half of the corpus will be invested towards technology upgradation and scaling of the platform, Radia said. Vidooly will hire about 15 personnel in data science and sales functions over one year. It currently has 35 employees.

After Sequretek, Vidooly is GVFL’s second investment in a week

yourstory
May 10, 2017

On Tuesday, video intelligence startup Vidooly announced raising series A funding of $1.4 million (Rs 8.9 crore) from GVFL and Times Internet. The company will use the funds for product engineering, marketing, as well as enhancing their sales and distribution channels. The news comes just months after the firm announced the acquisition of over-the-top content (OTT) startup iCouchApp.Launched in November 2014, Vidooly’s online video intelligence software platform allows content creators, brands, multi-channel networks, agencies, and media companies to drive more engagement to their video content. Vidooly’s audience and content insights empower video teams to optimise their media buy at scale, refine their content, distribution, and optimisation strategy, and find and partner with influencers as well.

Vidooly’s AI platform tracks videos on social media for content creators

Medianama
Oct 26, 2016

Video analytics startup, Vidooly has launched a platform called Launchpad which will track video performance across YouTube, Facebook, Instagram, Twitter and Vine through artificial intelligence (AI). Vidooly says that its AI technology is patent pending and that the service targets content creators with less than 5,000 subscribers.
Launchpad’s big data will recommend content creators with content creation strategies and techniques for YouTube and other social media platforms.

Here's how you can increase your subscribers on YouTube using Artificial intelligence

Business Insider India
Oct 25, 2016

Indians devoted over 4,00,000 hours in viewing ads on YouTube this year, as per Google. With cheaper data packages, a smartphone-flooded market and more access to public wifi, videos content consumption is only going to see a stupendous rise in near future.
In view of this fact, Vidooly - a video intelligence startup helps its current 20,000 customer base track the performance of their videos on YouTube, Facebook, Twitter, Instagram

India's FMCG brands embrace
YouTube

WARC
Oct 04, 2016

NEW DELHI: Hindustan Unilever and Procter & Gamble have gained almost half a billion views for their FMCG brands in India, figures which underpin YouTube's launch of new features aimed at the Indian market.
A study by video intelligence company Vidooly, conducted across five leading FMCG businesses in India, found that videos from Hindustan Unilever

HUL is India's most viewed FMCG brand online: Vidooly Study

Afaqs!
Oct 03, 2016

According to an industry study done by the video intelligence company Vidooly, Hindustan Unilever (HUL) is India's most viewed Fast Moving Consumer Goods (FMCG) brand on YouTube.
HUL emerged as the leading FMCG brand with over 238 million views on video sharing platforms such as YouTube.
The study by Vidooly was conducted across five leading FMCG brands in India.

Hero Motocorp emerges most viewed auto brand in India according to video intelligence company Vidooly

India Live Today
Aug 26, 2016

New Delhi, August 26: According to an industry study by video intelligence company Vidooly, Hero Motocorp is India’s most viewed auto brand on online in India.
Hero Motocorp emerged as the leading auto brand averaging over 1.3 million views across video sharing platforms such as Youtube, Facebook, Twitter and Instagram.

Mindshare India cocreates video analytics tool 'Kyve' with Vidooly

Exchange 4 Media
July 08, 2016

Mindshare, a global media agency with presence in 90 countries and a part of GroupM, has partnered exclusively with Vidooly, India’s first video analytics startup, to cocreate and launch ‘Kyve’ in India, a platform for brands and advertisers to track online video viewership. The ‘Kyve’ tool will be part of the core Mindshare planning framework in India.
The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’,

Mindshare India partners with Vidooly to create analytics tool 'Kyve'

Afaqs!
July 08, 2016

Mindshare, a global media agency and part of GroupM has partnered with the video analytics start-up Vidooly to co-create and launch 'Kyve' in India. The tool will be a platform for brands and advertisers to track online video viewership, and will be a part of the core Mindshare planning framework in India.
Kyve will be a part of Content+, a division of Mindshare spearheaded by Devendra Deshpande.

Vidooly aims to bring actionable marketing analytics to online video content providers

Tech 2
July 07, 2016

We are a screen-obsessed generation and we like all the information floating in the universe to be presented to us in bite-sized pieces across all our preferred screens. Essentially, we love to watch videos. Vidooly, a startup that provides video marketing and analytics solutions, witnessed the rise of original content creators online, mobile internet, video platforms, OTTs, new age media companies and social networks and created a platform for companies to help them understand their audience better and help them further scale their video business.

Mindshare India Partners With Vidooly for Kyve

Advertising Age India
July 07, 2016

Mindshare India has joined hands with Vidooly, a platform for brands and advertisers to track online video viewership and the video analytics start up to co-create and launch 'Kyve' in India. As part of the new partnership, 'Kyve' tool will be part of the core Mindshare planning framework in India.
The Kyve tool, created by Mindshare and Vidooly, is a part of 'Content+', an adaptable content model, led by Devendra Deshpande.

Exclusive: This video-analytics startup just crossed 10,000 YouTube content creators as users without spending any money on marketing

Business Insider India
Mar 17, 2016

In just over a year, Vidooly, India's only video analytics data startup has now reached over 10,000 content creators and partners who use its platform and now analyses data from over 50 million creators on a daily basis.
However, the most surprising part is that the founders haven't spent even a rupee on marketing, relying only on word of mouth for Vidooly's popularity and growth.

Vidooly acquires social TV startup iCouchApp, to foray its analytics into the OTT space

Your Story
Feb 18, 2016

Indian video analytics startup Vidooly has acquired over-the-top-content (OTT) startup, iCouchApp. As a part of the deal, Vidooly will get all of iCouchApp’s assets and intellectual property including its technology that powers mobile apps of TV giants like Zee TV and HistoryTV18.

Video analytics start-up Vidooly acquires social TV firm iCouchApp

Business Standard
Feb 17, 2016

Noida-based video analytics startup, Vidooly, has acquired over-the-top (OTT) content company iCouchApp, also from Noida, for an undisclosed amount. As part the deal, all the assets and intellectual property of iCouchApp, including its technology that powers mobile apps of TV giants like Zee TV and HistoryTV18, will come into Vidooly's fold.

Tracking 15 lakh YouTube channels; plans to add 30 lakh more in the next 12-18 months

The Economic Times
Feb 07, 2016

Rather than purely immersive and streaming long-duration content that has netted Spuul its 12 million subscribers thus far, Subaiah is also going out on a limb and using a FMCG-like strategy and allowing users to download "sachets" of content — 50 MB compared to a typical Hindi movie download of 200-250 MB.

'If one is not making mistakes, then one is not learning' - 25 quotes from Indian startup journeys

Your Story
Dec 26, 2015

From disruption to discipline, witness the memorable journey of Indian entrepreneurship in these excerpts and stories! StoryBites is a weekly feature from YourStory, featuring notable quotable quotes in our articles of this past week (see the previous post here). Share these 25 gems and insights from the week of December 20 – 26 with your colleagues and networks, and check back to the original articles for more insights!

9 affordable video marketing strategies for startups in 2016

Your Story
Dec 26, 2015

Launching a startup is a great feeling. You get an idea and then you rear it like your own baby and nurture it into reality through hard work and dedication. But that's not the end of it! In fact, that's when the actual work starts. The marketing approach you follow during the early stages of your startup might decide its success or failure.
In today's digital marketing arena, video can be a great source of brand marketing and building. But,

Whistling Woods Film School looks at social media to market short movies

ciol
November 23, 2015

NOIDA, INDIA: Film maker Subhash Ghai's Whistling Woods Film School has partnered with video marketing and video analytics start-up Vidooly to market short movies on social media.
As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the institute. Students will be able to promote their short movies using Vidooly’s video intelligence on You Tube and across social media.

Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai's Whistling Woods Film School

The Financial Express
November 21, 2015

Vidooly India's first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the Institute. Students will be able to promote their short movies using Vidooly's video intelligence on Youtube and across social media.
Speaking about the tie up, Mr Subhash Ghai,

Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai's Whistling Woods Film School

CNBC Moneycontrol
November 20, 2015

Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai's Whistling Woods Film School

The Hindu BusinessLine
November 20, 2015

Vidooly Partners Subhash Ghai's Whistling Woods Film School

Advertising Age India
November 20, 2015

Vidooly, a video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and video marketing for the students in the Institute. Students will be able to promote their short movies and other content using Vidooly's video intelligence tools on YouTube and across social media.
Commenting on the tie-up, Subhash Ghai, said

Vidooly partners with Subhash Ghai's Whistling Woods Film School

The Economic Times
November 19, 2015

AHMEDABAD: Vidooly, a video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and video marketing for the students in the Institute. Students will be able to promote their short movies and other content using Vidooly's video intelligence tools on YouTube and across social media.

5 Entrepreneurs From Odisha Making Our State Proud

Odisha Sun Times
November 11, 2015

Being an entrepreneur may be the 'in' thing these days, but entrepreneurship is a tough task. You get to chase your dreams, live your passion and build something new – but all this comes with a bagful of risk and challenges. Be it concerned parents or future in-laws, a stable and secure job makes everyone comfortable. But a few young entrepreneurs from Odisha have chosen the path less travelled. Instead of being a job seeker, they have created jobs for others.

Vidooly's New Tool Lets Anyone Get Analytics on the Top Multi Channel Networks on Youtube

Business Wire India
November 06, 2015

Vidooly's MCN leaderboard lets anyone analyze the performance of MCN's and is a crucial tool for content creators, investors and brands
Vidooly, India's India’s first video analytics company has launched a new tool for Multi Channel Networks[MCN's], content creators, Youtubers and investors that lets anyone get analytics on the top MCN's on Youtube. This feature is dubbed as 'Yotube MCN leaderboard'.

Vidooly's New Tool for Multi-Channel Network's enables YouTubers to Organically Grow Views and Create Better Marketable Content

CNBC Moneycontrol
October 27, 2015

India's YouTube Analytics and Marketing company Vidooly announced the launch of their latest CMS platform designed specifically for Multi Channel Networks on YouTube. The platform is designed to cater to the operational and management needs of MCNs of all sizes and in turn help YouTubers to be able to earn more revenue and market their brands in a better manner.
India has a considerable growth in digital

Vidooly's New Tool for Multi-Channel Network's enables YouTubers to Organically Grow Views and Create Better Marketable Content

Business Wire India
October 27, 2015

Vidooly launches CMS for YouTubers, MCNs & brands

Medianama
October 23, 2015

Vidooly, the Delhi based YouTube analytics and marketing company, has launched a content management system (CMS) designed for multichannel networks (MCNs) on YouTube. The platform will offer operational and management features for MCNs of all sizes, and possibly let YouTubers earn more revenue and market their brands.
Users can use features like content creator onboarding, performance analysis of partner

Vidooly Recognized as a NASSCOM EMERGE 10 company in 2015

Equity Bulls
October 17, 2015

Vidooly India's first video analytics company, has earned one of the country's highest recognitions for Innovative IT Tech Startup Companies by the premier industry association, NASSCOM. NASSCOM announced its EMERGE 10 Award winners as a part of their EMERGE 50 2015 Awards to recognize the companies in the IT product and service domains. Ten technology startups are annually awarded on the basis of their technical prowess and growth potential

Nasscom Announces Winners Of NASSCOM Emerge 10 Award

Inc42. Magazine
October 13, 2015

Nasscom has announced its EMERGE 10 Award winners to recognize the companies in the IT product and service domains. As a part of Nasscom’s EMERGE 50 2015 Awards, ten startups are awarded every year on the basis of their excellence in the technology industry, which are collectively titled as EMERGE 10.
The winners were announced at the Nasscom Product Conclave at Bangalore, today.
Here is the list of top startups for EMERGE 10 Awards

Nasscom's top 10 hottest
start-ups

livemint
Oct 13, 2015

While the initial idea was to become an analytics tool, Ajay Mishra, Nishant Radia and Subrat Kar thought of doing something around videos on YouTube specifically. The start-up, which was incubated in TLabs, a startup accelerator by Times Internet Ltd, last year, provides a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize YouTube views, build better audience base and grow

Will YouTube Gaming pique advertiser interest in India?

Exchange 4 Media
Sep 03, 2015

YouTube has finally entered the realm of live video game streaming with the launch of its new platform—YouTube Gaming. The new channel will be totally dedicated to gaming videos, live streaming and other content around the gaming culture. As of now, the web version is available throughout the world and Google said that the mobile app will also be launched for countries other than the US and UK in the coming weeks.

YouTube Gaming launched; here is why it's important for the gaming community

The Economic Times
Sep 01, 2015

You might have heard about the latest salvo from Google - YouTube Gaming. So what is YouTube Gaming? To put it in simple words - it is a destination for everything related to Gaming. It is a video player or app where users can search for gaming related videos and live streams on YouTube.
A place where one can not only search for let's play walkthroughs (Videos documenting playthroughs of games with commentary by the gamers) and

Here's How Businesses Can Use YouTube for Reach

Advertising Age India
August 14, 2015

For any new startup looking to create a name for itself in the ever expanding markets, brand awareness will always be the primary goal. However, not all young businesses succeed in driving this awareness and a majority of them tend to slowly fade away into obscurity.
But, there are quite a few ventures which have made it big by using creative marketing strategies to reach out to their target niche. And video is a perfect

Here's how you can use YouTube to reach out to millions

The Economic Times
August 13, 2015

"Monetisation is low cos Indian creators are creating local, not global content" - Subrat Kar, Vidooly

Medianama
August 11, 2015

In the first part of the two part interview series with Subrat Kar, CEO of Vidooly, spoke about the need for actionable data, content analytics data provided to customers, data provided on other video platforms and social networking platforms, geographies covered, among others. In the second part of the interview, he talks about G+ disintegration from YouTube, working brands, MCNs, rights management system, learnings and challenges. The interview has

"I charge YouTube customers because they are making money on YouTube, not on Facebook," – Subrat Kar, Vidooly

Medianama
August 10, 2015

Facebook video may be getting the numbers trying to catch up to YouTube, but the fact remains that for content creators and multichannel networks prefer the Google service. With YouTube recently removing the 301+ views play count for new videos in an attempt to keep the video view count more real-time, the need for better data and insights is becoming more apparent. Founded by Ajay Mishra, Nishant Radia and Subrat Kar, Vidooly is a video data analytics

Flummoxed about how to boost your videos on YouTube? Try Vidooly

E27
August 05, 2015

Vidooly can be used by content creators, brands and multi-channel networks to increase views, audience base and earn more revenue on the world’s second-largest search engine
For many, YouTube is not just a medium to watch the video teaser of upcoming Hollywood flicks or Russell Peters’ latest standup gig. It is a platform for businesses and content creators to earn their bread and butter. These content creators have only one

Anyone Would Kill To Work At A Startup After Looking At These Offices

Inc42. Magazine
June 29, 2015

The youtube intelligent marketing and analytics suite startup not only helps brands maximize their organic views but also its employees’ work culture with its ravishing office. It has a rejuvenating area where employees can lay back, relax a bit, watch some TV and get their mind off for some time. The incandescent lights accentuates the brick walls the office boasts of. It has a number of seating areas where employees can cozy up a bit.

Video Analytics Startup Vidooly to increase headcount by 100%

Franchise India
July 13, 2015

Encouraged by the exponential demand for video analytics within 8 months of its launch, online video analytics start-up Vidooly announced the opening of its state-of-the-art office in Noida. The new office space, which embraces an open design to foster collaboration and innovation will also support Vidooly’s aggressive hiring plans to double its workforce in the next six months. It is looking to hire data scientists and analysts and programmers to

38 startups in Asia that caught
our eye

Tech in Asia
Jun 07, 2015

Vidooly is a video analytics startup that offers a marketing and analytics suite for YouTube to help video creators maximize organic views, build an audience base, and increase revenue. Besides suggesting video tags and calculating the optimal time to publish, its software provides services like search rank analysis, competitor tracking, and subscriber behavior analysis.

Video Analytics Startup Vidooly Raises Funding from Bessemer Venture Partners (BVP)

iamwire
Jun 04, 2015

Online video analytics startup Vidooly, announced that it has secured funding from Silicon Valley based investor, Bessemer Venture Partners (BVP). The raised funding will be used for product development, team expansion and client acquisition.
Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly is a YouTube intelligent marketing and analytics suite content creators, brands and multi channel networks (MCNs),

Video analytics startup Vidooly raises seed funding from Bessemer Venture Partners

VCCIRCLE
Jun 04, 2015

Noida-based Vidooly Media Tech Pvt Ltd, which operates online video analytics startup Vidooly.com, has raised an undisclosed amount in a seed round of funding from Bessemer Venture Partners (BVP), the company said on Thursday.
The firm will spend the money in enhancing the product and team and for client acquisition.
The startup, featured on Techcircle's video show -- TC Show Off, was founded in November 2014 by Subrat Kar

Indian startup bags funding to help users make money on YouTube

Tech in Asia
Jun 04, 2015

Vidooly, a video analytics startup from India, today announced that it secured US$1 million in seed funding from Bessemer Venture Partners (BVP). The fresh funding will be used for getting users from across the globe and product development.
Vidooly tries to solve a major problem video creators face; they put a lot of effort into producing high quality content, but find it difficult to attract the right audience.

Video Analytics Startup Vidooly Raises $1 Mn From Bessemer Venture Partners In Pre-Series A

Inc42. Magazine
June 04, 2015

With rapidly growing smartphone and internet penetration, India has become a large market for video consumption. According to Cisco's Visual Networking Index (VNI), Internet video traffic in India is expected to grow nine-fold between 2013 and 2018. Besides, Internet video traffic will reach 2.2 exabytes per month in 2018 or 72% of all Internet traffic in India.
Realizing the same, Subrat Kar, Ajay Mishra and

Vidooly raises $1 million from Bessemer Venture Partners

Business Standard
June 04, 2015

Noida-based video analytics startup Vidooly has secured $1 million (approximately Rs 6.3 crore) funding from Bessemer Venture Partners (BVP), a Silicon Valley-based firm that invests in early-stage, hyper-growth startups.
Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly is BVP's second investment in the video platform/tooling space globally after VidYard, a video marketing and sales

Video analytics startup Vidooly raises Rs 6.4 crore from Bessemer Venture Partners

ET Smallbiz (Economic Times)
June 04, 2015

BENGALURU: Vidooly, a video analytics startup, has raised about $1 million or nearly Rs 6.4 crore from Bessemer Venture Partners to step up its technology offering and expand into Japan and the Middle East. Founded last August, the company came up with a product that helps content creators and channels on Youtube attract more viewers to their videos.
"So far, we have offered the product to content creators.

With 500Mn video views being analysed every month, Vidooly aims to be the comScore for video analytics

Your Story
April 20, 2015

Vidooly started out as a YouTube audience development and analytics suite that helped content creators, brands and multi-channel networks (MCNs) increase their views, audience base and earn more revenue on the YouTube platform. They were aiming to position themselves as the 'Alexa for Youtube analytics'.
Since we covered them last in December 2014, Vidooly has grown in their reach,

Vidooly, estadísticas sobre cualquier canal de Youtube

wwwhat's new
Feb 06, 2015

En vidooly.com tenemos un proyecto que, sin necesidad de registro, nos permite obtener estadísticas básicas sobre cualquier canal de youtube.
Solo tenemos que indicar el nombre del canal que queremos analizar y ver datos como los vídeos mas vistos de todos (en la imagen izquierda teneis los mas populares del canal youtube.com/wwwhatsnew), el crecimiento de usuarios, la previsión de crecimiento (hace una media de numero de usuarios y tiempo de

14 Startups That'll Rock The Indian Ecosystem In 2015

Inc42. Magazine
Dec 31, 2014

Vidooly is a YouTube audience development and analytics suite that helps content creators; brands and multi-channel networks increase their views, audience base and earn more revenue on the YouTube platform. One can use Vidooly to get deeper analysis and performance of any YouTube channel or video such as video tags used in a video or channel, most popular influencers, subscribers and views growth, performance of video on social media

Vidooly helps YouTube content creators to optimize reach and boost performance

Your Story
December 23, 2014

TLabs batch 6: Vidooly, Wibe, Flynx, Mobapper & Neuron

Medianama
November 19, 2014

Times Internet's startup accelerator TLabs has inducted five startups for the sixth batch of its accelerator program, termed as the Fall 2014 batch. The program started in September this year and is expected to end with demo day in Delhi NCR in Feb 2015.
TLabs informs that with the current batch and going forward, it will invest Rs 12 lakh in each startup and raised the valuation of each startup to Rs 1.5 crore

Video analytics climbs evolutionary ladder to be next big startup thing; Jabong to tie up with Omnipresent Robotics

The Economic Times
Nov 13, 2014

BENGALURU: Jabong may soon see fewer customers returning packages complaining about the dress looking different from how it appeared on the website. The online store plans to apply video analytics to minimise distortion in product appearance.
The New Delhi-based company has tied up with Omnipresent Robotics, which is working on an algorithm to compare the online catalogue with the

Meet the 5 startups from India chosen to be incubated in Canada

Tech in Asia
Oct 15, 2014

With countless startups sprouting in every nook and cranny of India, it is tough to find the most innovative ones of all. One way of spotting them is through contests.
Global accelerator program Zone Startups, a joint venture of Toronto-based Ryerson Futures Inc. and the Bombay Stock Exchange Institute, just announced the winners of the second edition of its Next BIG Idea contest.

A look at the 8 startups showcased at Techcircle Startup 2014

Techcircle.in
Jul 30, 2014

At the recently concluded Techcircle Startup 2014, eight promising startups showcased their solutions from varied fields that ranged from financial advice on wealth building, cheap travelling/hotel stay, to early and regular medical checkups, among others. The startups were selected from a list of 30 applications received by Techcircle.in.
The jury for the session consisted of Anand Vemuri, co-founder, 91springboard and Girish Shivani

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