Vidooly in the NEWS

Press Releases: April 2019

The future of brand experience and the new-age CMO

Adgully
April 06, 2019


Creating immersive and personalised experiences for consumers has become the primary objective for marketers. A mass, carpet-bombing-kind of marketing strategy will no longer work as consumers seek to have a relevant connect with brands.
An eminent panel of leading marketing experts discussed at length the changing role of marketing in the consumer journey at the first-ever Digi Media Summit organized by Adgully on March 29, 2019 in Delhi. The speakers included Gauri Awasthi, Head - Digital Marketing & Social Advocacy, FabIndia; Nishant Radia, Founder & Head of Marketing, Vidooly; Rajiv Dubey, Head of Marketing & Media, Dabur India; Sai Narayan, Associate Director & Head of Marketing, Paisabazaar.com & Policybazaar.com; and Sameer Saxena, Director - Strategy & Marketing, Legrand. Digital & New Media Consultant Sanjay Trehan moderated the panel.

Is Google Map taking the right route with its recent campaign?

Exchange 4 Media
April 12, 2019


Google Maps recently launched the next phase of ad films for its #LookBeforeYouLeave campaign. The campaign went live on digital, social and OOH channels. The TVCs went live on December 11, followed by radio. The first leg of the campaign was launched in November 2016 that continued until January 2017. The second phase of the campaign ran between June and August of 2017 while the third phase of the #LookBeforeYouLeave campaign, comprising of two films, went live last month.

Press Releases: March 2019

StreamCon Asia 2019 – Presenting the new face of digital media to the world

ET Now News
March 06, 2019


The digital video ecosystem is witnessing a major boom with online videos transforming the way we engage with the world at large. In India, the advent of low cost mobile and broadband services have opened up a new digital world for the consumers. The penetration of smartphones into every strata of the society and affordable data have ensured that the consumers explore and alter their media consumption. The demand for innovative content has further led to a higher level of creativity and experimentation, along with broadening the opportunities for people engaged in the field of digital media and creativity.

India’s biggest record label bets on nationalism to topple PewDiePie on YouTube

Quartz India
March 12, 2019


India’s biggest record label is using a foolproof trick to win on YouTube: Nationalism.For several months, the 36-year-old Indian music production firm, T-Series, has been competing neck-and-neck with Swedish video-game vlogger Felix Arvid Ulf Kjellberg to become the most subscribed YouTube channel in the world. Kjellberg, who posts videos under the pseudonym PewDiePie, has been the most popular creator on the platform for over five years now.The difference in subscriber base between the two channels is less than 100,000 currently.

A smart dive into the world of the Indian Social Media influencers

Media Brief
March 14, 2019


The Influencer's Adda: Leveraging Social Media to Achieve Your Dreams was an informative and enlightening session featuring MostlySane i.e. Prajakta Kohli, Rohan Joshi, Srishti Dixit, Gaurav Gera, and Pammy Aunty, or Ssumier Pasricha, and moderated by Vidooly’s Nishant Radia
FICCI FRAMES 2019 is successfully maintaining its reputation by talking about the things that are relevant and what the young content creators, writers and media-related professionals of today want to hear, and presented an interesting dive into the world of Indian Social Media Influencers.

The second day od 20th FICCI Frames took up the pace from the inaugural day

Animation Xpress
March 14, 2019


The opening session saw the tourism sector in the ‘Spot Light’. The panel released the knowledge report on Film tourism in India – A beginning towards unlocking its potential. With an interactive panel with the participating State Governments including Odisha Film Development managing director Nitin Bhanudas Jawale, Government of Delhi PR and publicity/tourism chief manager Sudhir Sobti and Rajasthan Tourism additional director Manisha Arora took audience through some spectacular ads and scenic beauty of Rajasthan and Odisha.
The second session was a discussion on reaching out to the GenZ audience-millennials. The panel consisted of Wattpas country head Devashish Sharma, The Viral Fever glibal head of content & business Rahul Sarangi, Graphic India chief executive officer Sharad Devrajan, Vice Media India CEO Charanpreet Arora, Viacom18 youth and music head Ferzad Palia and Discovery Kids head Uttam Pal Singh.

Press Releases: February 2019

A measurement conundrum

Business Line
February 07, 2019


How can marketers work out the ROI on their digital campaigns? Here are some answers How do you measure return on investment (ROI) from a digital marketing campaign? Did your ad on the internet lead to an increase in sales? And what if the said sale was in a brick-and-mortar store? Given that digital marketing (a high proportion of which is Search and Social) has seen high disruption, some of it caused by Google’s algorithm tweaks, arrival of voice, video and OTT platforms, marketers are increasingly questioning the ROI from their digital marketing. Especially as competition is mounting, leading to high clutter.

Vidooly Media raises Rs 15 crore in Series C funding

Brandequity Economictimes
February 08, 2019


Vidooly Media Tech has raised Rs 15.08 crore as part of Series C funding from Times Internet and Alibaba (Netherlands) BV, according to regulatory filings fetched by business intelligence platform, Paper.vc. While the company has raised Rs 71 lakh from Times Internet, Alibaba has put in Rs 14.3 crore. An email sent to Subrat Kar, co-founder and CEO, Vidooly, remained unanswered till the time of publishing this story. In September last year, Vidooly entered the $100 billion online gaming and e-Sports market with its new product offering called - eSports Analytics. The new offering has been created to provide market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms and e-sports organisers.

Vidooly Hosts StreamCon Asia 2019 For The Online Video Community

Socialsamosa
February 18, 2019


Vidooly is all set to host its flagship event, StreamCon Asia 2019, a gathering of the online video community in Asia. The event is scheduled to take place on March 8th-9th at Pullman, Aerocity, Delhi-NCR. StreamCon Asia 2019 will be a one-stop congregation where leading video content creators and brands will come together under one roof to discuss the future trends and dynamics in the digital video industry. With more than 50 speakers, 30 exhibitors, 100 brands, 15 award categories, 500 delegates, and 200 fans, StreamCon Asia gears up to become the largest event of its kind.

Vidooly rides the online streaming wave in India to make ad dollars count

Business Standard
February 24, 2019


When Prince Raj learnt about opportunities on YouTube in 2013, he thought he had a fresh chance to rekindle his music career. The 21-year-old from Bhubaneshwar, who had left his band three years ago to study economics, started with a YouTube channel the same year but abandoned it months later. “It started well but soon lack of guidance weighed in. The subscriber count almost froze and revenue never came in,” he says. Except for a few talented independent artists, making it big in social media requires proper planning and analytical insights. Most of these platforms do not reveal ...

Press Releases: January 2019

In 2018, Indians on YouTube obsessed over Hindi music, kids’ shows, and comedy

Quartz
January 18, 2019


Indians were obsessed with three things on the internet last year: music, music, and more music.The category had a subscriber base of 340 million at the end of 2018, according to a report by the Noida-based video analytics firm Vidooly. Entertainment, comprising mainly TV channels in Hindi, Telugu, Bengali, and Bhojpuri, was the second most popular category with over 226 million subscribers.The ranking was calculated according to the number of views and subscribers of 2,900 India-based YouTube channels in 18 different categories. The study weeded out YouTube channels of political parties and personalities, channels that freeboot videos (lift from other channels sans permission), pages that upload video memes using existing movie, music, or viral video clippings, and YouTube channels of brands that upload 30-second television commercials.

Hindi music, children's shows and comedy: What Indians watched most on YouTube in 2018

Scroll.in
January 18, 2019


Indians were obsessed with three things on the internet last year: music, music, and more music. The category had a subscriber base of 340 million at the end of 2018, according to a report by the Noida-based video analytics firm Vidooly. Entertainment, comprising mainly TV channels in Hindi, Telugu, Bengali, and Bhojpuri, was the second most popular category with over 226 million subscribers. The ranking was calculated according to the number of views and subscribers of 2,900 India-based YouTube channels in 18 different categories. The study weeded out YouTube channels of political parties and personalities, channels that freeboot videos (lift from other channels sans permission), pages that upload video memes using existing movie, music, or viral video clippings, and YouTube channels of brands that upload 30-second television commercials.

The Commune to host Industry Roast 2.0 of Advertising, Marketing and other industry verticals

Socialsamosa
January 28, 2019


The Commune, a forum of advertising, media and marketing communications industry, is soon bringing up the second edition of its much popular and loved Industry Roast. The Commune Industry Roast 2.0, powered by Vidooly, an online video analytics suite for advertising and media business, is a bigger and better edition to be held on February 08, Friday from 7.30 pm to 9.00 pm in Mumbai at Café Zoe, Lower Parel. This roast will be CLEAN, FUN yet BRUTALLY HONEST, bringing together leaders from Advertising, Marketing, Digital, Journalism, Media Planning & Buying and PR to roast each other’s professions (not each other) alongside a standup comic as the roast master Industry Roast is an IP owned property of The Commune, conceptualized by its founder Deepak Kapoor. This is worlds and India’s first ever roast format that includes the otherwise much stressful and serious business functions.

Press Releases: December 2018

Unacademy records Rs 1.8 Cr in turnover; losses ballooned to Rs 23.6 Cr in FY18

Entrackr
December 03, 2018


Edtech startup Unacademy has reflected growth in FY18 as the company’s revenue grew by 7X to Rs 5.23 crore FY18 from mere Rs 73 lakhs in the preceding fiscal. Meanwhile, the company’s expenses also grew over 7X to Rs 28.83 crore from Rs 3.94 crore.Importantly, Unacademy operational revenue stood at a bare minimum of Rs 1.76 crore while Rs 3.46 crore came from interest income. The Sequoia and SAIF-backed venture has recorded a net loss of Rs 23.59 crore, over 7X increase from Rs 3.22 crore in the previous fiscal.Founded by Gaurav Munjal, Roman Saini, Hemesh Singh, and Sachin Gupta as an educational YouTube channel – Unacademy claimed to have over 2 million subscribers on its YouTube channel and has a repository of over 50,000 online video lessons in July this year.

Charted: India’s obsession with Chinese online game PUBG

Quartz
December 10, 2018


If there’s one winner in India’s booming online gaming scene, it’s PlayerUnknown’s Battlegrounds (PUBG).Nearly 62% of the 1,047 Indian respondents in a survey said they played PUBG, which is about three times the next most popular game, Free Fire.The survey was conducted by free internet provider Jana on its mCent browser app exclusively for Quartz in the first week of December. Most of the respondents were males (92.1%) in the 16 to 24 age group (83.1%). In some cases, totals exceed 100% because respondents could select multiple options that apply.

PUBG VS FORTNITE: TWITCH STATS REVEAL FORTNITE HAS 33 MILLION FOLLOWERS COMPARED TO PUBG'S 24 MILLION

digiit
December 20, 2018


As per Vidooly, the average monthly view count for Fortnite is 3.66 times higher than PUBG at 174,672.83, while Tencent's PUBG has an average monthly view count of 47,780.
Battle Royale games like Playerunknown's Battleground and Fortnite left a mark this year on the gaming scene. Even though the two games fall under the same genre, they widely vary in terms of gameplay. The online video analytics platform Vidooly has released a report regarding the two titles by supposedly analysing six factors, which are: Follower and viewer count, game stream count (based on language), hourly and weekday distribution of streaming, average monthly views, monthly streaming data, and finally, channel count. The company says that the report is based on the sample size of 26 thousand Twitch users playing the two titles from April 2018 to October 2018. Do note that mobile devices are not taken into account.

Press Releases: November 2018

827 porn websites banned by govt, the websites devise ways to defeat the porn ban

The Hush Post
November 01, 2018


Subscribers are up in arms as the Centre has banned as many as 827 porn websites. Those who have paid an annual subscription of these porn sites are feeling aggrieved.
A porn site Pornhub has created a mirror site Pornhub.net to get around the ban. This website has its third largest customer base from India after the US and UK at first two slots.
Other websites like Behance.net are asking their subscribers to download their mobile app. The people are making calls to the customer care divisions of Airtel, Reliance Jio and Vodafone, a report said.

Six women-centric channels on Youtube

Media India Group
November 01, 2018


Whether a dollop of information regarding your reproductive health or some good old laughter, there is no paucity of well-curated content by on Youtube; and these Indian bloggers are adding to the list of videos by making some exclusively for Indian women.With more and more women joining the workforce and thanks to a growing economy, Indian entertainment sector no longer remains a ‘boy’s club’. The extent of female participation today no longer revolves around just playing heroine on screen. Women are writing scripts, are directing, producing, and choreographing.

Youtubers de Ecuador y Colombia y su aporte a la educación

Academia
November 01, 2018


YouTube es una plataforma digital donde los usuarios pueden subir y compartir videos de manera f‡cil, c—moda y r‡pida, interactuando con miles de personas en diferentes partes del mundo. En la œltima dŽcada ha surgido una gran cantidad de youtubers alrededor del mundo. ÒLos youtubers son personas (por lo general j—venes entre 18 a 26 a–os) que comparten videos de elaboraci—n propia en los que aparecen narrando algo interesante para un pœblico concreto que les sigue de forma fielÓ (The Motor Lobby, 2014). En este sentido, esta investigaci—n tiene como objetivo levantar un mapa de youtubers en Ecuador y Colombia, y a partir de ah’, determinar un ranking teniendo como base el nœmero de suscriptores y visualizaciones, para finalmente identificar cu‡les contribuyen a la educaci—n. Las conclusiones de manera general apuntan a que el 90% de youtubers de Ecuador y Colombia se centran en temas de entretenimiento

Press Releases: October 2018

A 40-year-old Indian music label may soon end PewDiePie’s YouTube reign

Quartz India
October 03, 2018


For half a decade, Swedish video-game commentator Felix Arvid Ulf Kjellberg has reigned on YouTube with the most number of subscribers for his channel PewDiePie. But in just over a month from now, a 40-year-old Indian music label could dethrone his channel.
T-Series, which shares Bollywood movie content as well as original music videos on YouTube, has seen its subscriber base on the website clock massive growth in recent years.

Entities recognized by DIPP as Startups

Startupindia
October 16, 2018


The entities shall cease to be a "Startup" on completion of seven years from the date of its incorporation/ registration; however, in the case of startups in the biotechnology sector, the period shall be up to ten years from the date of its incorporation, or at the end of the financial year in which its turnover exceeds Rupees 25 crore. Recognition certificate is not issued by the Inter-Ministerial Board and is not valid for availing Tax related benefits.

Music Content in India: Shamir Tandon

Adgully
October 22, 2018


Music is a passion point for an increasingly large number of people across the globe. It is said the number of people who've watched Justine Bieber’s videos is larger than the combined population of the world's two most populous countries, China and India. Music triggers memories of communications, experiences and other moments from life. Scientists at UC Davis, Live Science stated, used brain scans to show how music and recall are intrinsically linked. When we ponder about significant moments in our lives, there's a high probability we'll remember a song along with the memory or a song will trigger memories of the past.

Press Releases: September 2018

Engagement with brands is 10 times higher on Instagram than Facebook: Vidooly

Socialsamosa
September 17, 2018


Boasting of 1 billion monthly active users, Instagram is the third most popular social networking platform following its parent company Facebook at Number 1. With the rise and rise of Instagram Stories, the arrival of IGTV, and many UI updates, the photo-sharing app is on its way up.
A recent report by Vidooly, an online video analytics & marketing company shares that Instagram recorded a whopping 52 million monthly active users in India as of January 2018. Vidooly’s report sheds light on Instagram India Insights, marketing characteristics and platform usage statistics with key data points around engagement.

Weekend Wrap: 14 September

Campaign India
September 14, 2018


Vidooly plays in the e-sports genre
Vidooly, India’s leading video analytics marketing company, announces its entry into the $100 billion online gaming and e-Sports market with its new product offering called “eSports Analytics”. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers.

Vidooly forays into the $100 billion online gaming and e-Sports market with 'eSports Analytics'

Brandequity Economictimes
September 12, 2018


Vidooly, video analytics marketing company, announces its entry into the $100 billion online gaming and e-Sports market with its new product offering called “eSports Analytics”. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers.

The #IAmOdisha campaign celebrates its people, innovation, entrepreneurship and achievements

yourstory
September 5, 2018


The historical, cultural, and economic contribution of Odisha to our nation’s fabric cannot be undermined. From classical dance to majestic temple architecture, from rich mining reserves and agricultural produce to heavy industries, this Eastern state continues to be a hotbed of innovation.
Odisha stands at the forefront of innovation and ranks first in terms of investment implementation rate; it has consistently ranked among the top three investment destinations in India. Innovation and entrepreneurship remain the top priority for the Government of Odisha, and the state government is providing three types of funding - a monthly sustenance allowance of Rs 20,000 per month, monetary assistance up to Rs 15 lakh for new product development and marketing, and need-based funding.

The Land of Temples Holds the Secret of Entrepreneurial Piety

Entrepreneur India
September 5, 2018


Nestled along the eastern coastal line, the state of Odisha has many secrets to share. Its sun-kissed beaches and dreamy shorelines have stories to tell of the people that have brought the state alive. In its little known wonders lie treasure troves of rich natural resources, high growth potential and burgeoning infrastructure, that lure one and all to start up in Odisha.
Its success stories are not known to the outside world. Today some of the country’s biggest startups are led by Odias – be it Ritesh Agarwal of Oyo Rooms or Amarendra Sahu of Nestaway.

Press Releases: August 2018

Chillout: Foodie, Fitness Buff, Entrepreneur...Vidooly's Subrat Kar Is A Learner For Life!

Exchange 4 Media
August 25, 2018


Long gone are the days of gender stereotypes where the kitchen was the sole 'responsibility'of the women of the house. Today, men take pride in their cooking skills and validating this very sentiment is Subrat Kar, Co-founder & CEO, Vidooly. From his engineering days where Kar was the happy owner of a small restaurant to being a professional now, his passion for cooking has endured the test of time. Not only this, but Kar also focuses on leading a healthy and fit lifestyle, be it cycling to running 5 km every day, or even playing badminton like a pro, his routine is fixed in the evening even post office hours. 7-8 hours of sleep is a must for him in order to have a productive day at work.

Press Releases: July 2018

Amazon prime day: The unbeatable combination of e-commerce and content

Best Media Info
July 17, 2018


While the company has devised a heavy marketing plan to pull crowds to its 36-hour sale marathon, what is peculiarly visible is how its OTT and e-commerce platforms are gaining from each other. Can it give the US e-commerce giant a leg up against Flipkart? BestMediaInfo analyses
Armed with innumerable exclusive deals, two-hourfast delivery options and seven back-to-back premieres, Amazon’s Prime Day Sale has got the whole world listening to the beats of its discount season.

Vidooly launches video creators initiative for India and SEA market

Afaqs
July 04, 2018


Under the initiative Vidooly will identify and assist video content creators to create the next generation of online video stars.
Vidooly, a video analytics marketing company, has recently announced the launch of its video creators initiative in the markets of India and South East Asia. Under the initiative Vidooly will identify and assist video content creators to create the next generation of online video stars. The initiative will allow creators as well as video publishers to learn, connect and use various tools to grow the presence of their content online across Youtube, Facebook, Instagram, Twitter and other platforms. This initiative is aimed at small creators and new age video publishers who are just getting started with online video and have minimal traction on digital.

Social media giants scrambling to clean up ad space

The Hindu Business Line
July 04, 2018


The fragile reputation of brands has got Facebook, Twitter and GroupM’s media company shining a bright light on all advertisements, making ads more accountable and rooting out abuse. Though most brands and companies that buy ads on social media platforms are legitimate, marketers have their own concerns about brand safety and refrain from being associated with companies that invite controversy.
GroupM’s media company Xaxis has a brand safety tool that will analyse content that could adversely affect a brand’s reputation. Even Twitter has made it easier to track all kinds of ads, and Facebook has initiated steps to bring on more transparency to ads.

Perks of Using Instagram Micro-Influencers for Your Business

Entrepreneur India
July 03, 2018


With over 800 million active monthly users and 95 million visuals posted every day, Instagram has become a popular social media hub for individuals and brands as well. From big MNCs to SMBs, most of the companies are leveraging Instagram as a marketing tool.
Marketers understand the need of business promotion on Instagram and so there are around 25 million business profiles on Instagram. Especially businesses related to fashion, food and travel are finding Instagram the best platform to promote their products or services.

Press Releases: June 2018

Vidooly introduces video creators initiative in India and South East Asia

Brandequity Economictimes
June 30, 2018


The company recently opened the first studio space in its headquarters in Noida and will gradually expand to cities across India by partnering with others creative studios
Vidooly, the video analytics marketing company, has launched its video creators initiative in the markets of India and South East Asia. Under the initiative, Vidooly will identify and assist video content creators to create the next generation of online video stars. The initiative will allow creators as well as video publishers to learn, connect and use various tools to grow the presence of their content online across YouTube, Facebook, Instagram, Twitter and other platforms. This initiative is aimed at small creators and new age video publishers who are just getting started with online video and have minimal traction on digital.

Xaxis India and Vidooly partnership deploys AI to protect Indian advertisers' brands on Youtube

Afaqs
June 29, 2018


Vidooly's "Vuvid™ Brand Safety Suite" consists of collection of AI models for processing NSFW (Not Suitable for Work) content.
Vidooly, a video marketing analytics platform, is partnering Xaxis, GroupM's outcomes-focused programmatic media company, to launch a new Artificial Intelligence (AI) brand safety tool for Xaxis customers. The tool analyses all YouTube content to ensure contextual safety for specific brand values, enabling the prevention of ad placement in (or adjacent to) pornography, violence, illegal acts, communal videos and other suggestive content which could adversely affect brand's reputation. This is a first-of-its-kind solution in India, which allows advertisers and brands to benefit regardless of the scale of their marketing budgets.

ChuChu TV on YouTube is the most watched channel in education category: Vidooly Report

Afaqs
June 25, 2018


ChuChu TV's rhyme 'Johnny Johnny Yes Papa' has 1.4 billion views.
According to recently release Vidooly Report, with almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian youtube viewers have a never ending supply of fresh and varied content to watch on Youtube. Indian youtube content creators have understood this and currently native content on Youtube is a big hit with Indian viewers especially videos on entertainment involving songs and dance.

Samsung is most viewed technology brand on YouTube in last six months: Vidooly

Best Media Info
June 25, 2018


A single video in the entertainment category gets 10,000 views on an average while a video in the style category gets about 8,000 views. Pets and animals follow third with 7,000 views
According to a study by Vidooly, Samsung pips other smartphone and electronics manufacturers as the most viewed brand in the technology category. Samsung India’s “We’ll Take Care of You Wherever You Are,” generated 209 million views.
Vidooly, a video analytics marketing company, analysed the Indian user viewership behaviour on Youtube across nine most popular categories in the last six months, namely style, vlogs, entertainment, gaming, education, automobiles, travel, animals and science/ technology to reveal the following insights.

Exploring the emerging viewership trends in India on Youtube

Brandequity Economictimes
June 22, 2018


Vidooly Report analysed the Indian user viewership behaviour on Youtube across 9 most popular categories in the last 6 months
With almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian youtube viewers have a never ending supply of fresh and varied content to watch on Youtube. Indian youtube content creators have understood this and currently native content on Youtube is a big hit with Indian viewers especially videos on entertainment involving songs and dance.

Chennai-based ChuChu TV hits top slot with 17.5 million subscribers

Business Standard
June 05, 2018


ChuChu TV's biggest strength is its dominance in the pre-school space on YouTube Chennai-based ChuChu TV Nursery Rhymes and Kids Songs, an online channel for pre-school kids became the biggest in this segment on YouTube with 17.5 million subscribers earlier this year.
Its eight channels offer four languages – Tamil, Spanish, French and Portuguese. Their total number of subscribers is over 25 million, up from 14.3 million last year, according to Vidooly, a video intelligence firm. It is now, after T-Series and SET India, the third most subscribed YouTube channel in India and among the 100 most subscribed globally.

Netflix Needs Local Content to Make a Big Dent in This Promising Market

The Motley Fool
June 02, 2018


Earlier this year, Netflix (NASDAQ:NFLX) CEO Reed Hastings had remarked that his company's next 100 million subscribers will come from India. Hastings, however, didn't point out how much time it might take to achieve this ambitious number, because in reality, the streaming giant is nowhere close to its goal.
Netflix had just 520,000 paying subscribers at the end of 2017 in India, falling behind Amazon's Prime Video Service, which clocked 610,000 subscribers despite entering the country a year later. So Netflix has a steep mountain to climb before it can even think of making a dent in this fast-growing, video streaming market.

Press Releases: May 2018

Netflix wants to save Indians from crap on TV with its big-budget shows

Quartz India
May 16, 2018


Indians love cinema, but Indian television is terrible. And the world’s largest video streaming company wants to step into that yawning gap.
“…it’s a culture that loves cinema and is kind of television-starved,” Theodore A Sarandos, chief content officer of Netflix, said in New York earlier this week. “There’s not really great local television in India, and what we’re trying to do is something really new to the country, which will be kind of cinema-infused television.”
In other words, Netflix—which has already tasted success with its first made-in-India original movie, Love Per Square Foot— is now looking to create big-budget cinema-like content for consumption on small screens.

Live matches push viewership on OTT platforms

Times of India
May 02, 2018


Chennai: Gone are the days when you would rush back home to sit in front of the TV to watch your favourite sport. Prabhakaran M, a cricket fan, who till last year watched IPL on TV has switched to using a phone to view the sport. With OTT (over-the-top content) players showing live content people like Prabhakaran are increasing in number. “Live content has literally glued me to the app. Regardless of where I am, I can catch the game live rather than just keeping a tab on the scores,” said Prabhakaran.

The Top 10 Most Watched Indian Ads on YouTube in April 2018

Afaqs
May 02, 2018


April is one of the more popular months for weddings and functions, thus Indian apparel brands like Raymond and Van Heusen ran campaigns focusing on the wedding season. Samsung launched its new Galaxy S9 with Super Slow-mo Camera to generate more than 16 million video views and HERO motorcycles lead the month's top ads countdown by launching its new Hero Passion with the hashtag #ZamanaHogaFida.
On the other side, maintaining the tradition of creating innovative, yet emotional ad campaign videos, Coca-Cola came up with an advertisement that shows the bond between a father and son where the father is sharing a 'Friend' coke with his son only once the son accepts his 'Friend request'.

Press Releases: April 2018

Podcast: Content is King — India’s Content Story

Moneycontrol News
April 26, 2018


Here's a look at India’s content story and how in a crowded room full of jesters and showboats, content will always remain king.
You may build the world’s best platform and have the most cutting edge technology, and have an interface that is pleasing to the senses in all kinds of ways, but if you are also loading this platform with content that is underwhelming, and content that does not connect, it’s a battle you have lost and a winter of great discontent.

Mindshare Leverages Vidooly insights and Technology to win top honours at I-COM 2018

Business Standard
April 20, 2018


Vidooly, India's leading video marketing analytics platform worked closely with the Mindshare team in India which won top honours in the Emerging Market Regions Category at the 9th edition of i-com, world's leading Marketing Data and Measurement Strategy event which was held last week in Spain. Some of the other prestigious winners at I-COM were IBM, Omnicom Media Group, Nike, BMW, Facebook, Youtube, Havas Media Group - DBi and GroupM.

Press Releases: March 2018

Vidooly appoints Mahesh Barve as AVP content partnerships

ETBrandEquity
March 19, 2018


In his new role, he will lead strategic initiatives at Vidooly including conception and distribution of content initiatives
Vidooly Media Tech, marketing analytics platform, has appointed Mahesh Barve, as Associate Vice President, Content Partnerships.
Mahesh is a senior media executive with over 15 years of experience in the media industry. In his new role, he will lead strategic initiatives at Vidooly including conception and distribution of content initiatives.

Every Marketer Should Look At Video As A Long-Term Investment: Subrat Kar, Vidooly

Exchange 4 Media
March 01, 2018


Vidooly is touted as the future of video intelligence. It's where the digital video planning and buying is executed. Talking more about the company, co-founder and CEO, Subrat Kar, discussed how Vidooly is going to get more penetration from the market in online video content this year. He also spoke about their partnership with Mindshare and how 2017 was important for them especially after Mindshare won an Agency of the Year title under the mandate of Vidooly.

Press Releases: February 2018

India finally jumps on the AI bandwagon. Will it be able to catch up with China?

Scroll.in
February 25, 2018


India hopes to follow China’s example to become an artificial intelligence powerhouse
Artificial intelligence has finally caught the Indian government’s attention.
On February 1, delivering his Budget speech, Finance Minister Arun Jaitley told Parliament that the government think-tank, Niti Aayog, will spearhead a national programme on AI, including research and development. The intent showed in the numbers: Budget allocation for Digital India, the government’s umbrella initiative to promote AI, machine learning, 3D printing, and other technologies, was almost doubled to Rs 3,073 crore this year.

How Black Panther’s Marketing Made It A Pop-Culture Phenomenon

Exchange 4 Media
February 25, 2018


Shaking up the worn out superhero movie formula, Ryan Coogler's universally-acclaimed superhero flick, Black Panther, has reportedly grossed over $548 million worldwide, making it the highest-grossing film of 2018. Given its savvy marketing game, it's not too surprising to note how it's gone beyond conventional movie marketing and turned to become a pop-culture phenomenon.

India Today Group leads as 65 million Indians watched news YouTube in 2017, says Vidooly

The Drum
February 19, 2018


Media conglomerate India Today Group became the most viewed news network on YouTube with 1.92 billion views in 2017, according to Vidooly's Annual Digital Video Report.
India Today Group was followed by NEXT9News with 1.89 billion views and ABP News group with 1.32 billion views in 2017. The report further states that 65 million Indians watched news YouTube in 2017.

India’s top 80 digital news networks generated 18 bn views on YouTube in 2017: Vidooly report

Television Post
February 15, 2018


India’s top 80 digital news networks had a lifetime subscriber base of 65 million viewers up until December 2017 who collectively generated 18 billion views, as per video intelligence platform Vidooly report.
According to the report, India Today Group is India’s most viewed news network on Youtube with 1.92 billion views in 2017. Following close in the second spot is NEXT9News with 1.89 billion views in 2017. ABP News group ranks third with 1.32 billion views in 2017.

How Amazon has flicked Netflix in India

Quartz India
February 14, 2018


At the end of 2017, Prime held nearly 10% of the total over-the-top (OTT) streaming market with over 610,000 subscribers, according to data shared by London-based IHS Markit with Quartz. In comparison, Netflix, which launched its video service in India in December 2016, controlled only around 8% of the market.
Amazon Prime Video beats Netflix's subscriber base in India

India hopes to become an AI powerhouse by copying China’s model

Quartz India
February 13, 2018


On Feb. 01, delivering his budget speech, finance minister Arun Jaitley told parliament that the government think-tank, Niti Aayog, will spearhead a national programme on AI, including research and development. The intent showed in the numbers: Budget allocation for Digital India, the government’s umbrella initiative to promote AI, machine learning, 3D printing, and other technologies, was almost doubled to Rs3,073 crore ($477 million) this year.

Here’s how different sectors reacted to the Union Budget 2018

Zeebiz
February 02, 2018


While many were fretting over the government not budging on income tax slabs for the average salaried class others were lauding the Union Budget on being ‘a pro agriculture and rural economy’ one.
It was a budget that garnered mixed reactions. Middle class and salaried people have expressed their ire that they were the neglected lot with no change in income tax slabs or rates.

Media industry hopes Budget 2018 will spur demand, boost ad growth

Television Post
February 01, 2018


The Union Budget 2018 might not have any direct benefit for the media and entertainment (M&E) sector, however, officials from leading media companies expect the government’s rural push and certain deductions/concessions to the salaried class and senior citizens to spur consumption which will lead to growth in ad spends.

Press Releases: January 2018

Budget expectations 2018: GST, digital payments, tax benefits, angel tax and more

Medianama
January 30, 2018


India's finance minister Arun Jaitley will present Union Budget 2018-19 on February 1, 2018. This will be a first post-GST budget, so a lot of these Internet biz have common expectations around simplification of GST and relaxation around it.
We asked some of the India’s digital biz companies what they expect from the current budget, they shared some expectations with us touching points like digital payments, tax benefits, angel funding tax, startup boost etc. Read more below:

Samsung India's most viewed advertiser in 2017: Vidooly Digital Video Report

Adgully
January 25, 2018


As per Vidooly "Digital video advertisers landscape India" report, Samsung was India's most viewed advertiser in 2017 on Youtube. Samsung’s top ad campaigns garnered 374.61 M views while Lakme took the second spot with 95.59 M views across its top ad campaigns.
With a user base of over 400+ million in India,Youtube is the biggest platform for video content. Everyday across Youtube, Vidooly tracks data from over 500 million videos globally.

Cheap data is fuelling a porn boom in India

Quartz India
January 25, 2018


Rock-bottom data prices are drawing more and more Indians towards viewing pornography on smartphones.
Data from Pornhub reveal that India, home to the website's fourth-largest audience by country, logged the biggest increase in its mobile traffic share in recent years, jumping up over 121% from 2013 to 2017. The adult site attributes this leap to the increasing popularity of “inexpensive and unlimited cellular plans.” In other words, Reliance Jio.

WATCH: These Samsung ads had most views on Youtube in 2017

Zeebiz
January 24, 2018


Multinational electronics conglomerate, Samsung received the most number of views on its advertising landscape last year on Youtube.
"Samsung was India's most viewed advertiser in 2017 on Youtube. Samsung's top ad campaigns garnered 374.61 million views while Lakme took the second spot with 95.59 million views across its top ad campaigns," Vidooly report said on Wednesday.

Two-minute recipes gain popularity on social media

Times of India
January 24, 2018


A two-minute video of your recipe of Indian dishes may get you money. With simple, do-it-yourself (DIY) recipes that have visually appealing content, publishers of these videos make money through monetisation on social media platforms. Popular names such as Hebbar’s Kitchen, YourFood Lab and Veg Recipes of India are raking in views and monetising content.

Vidooly among top 10 small companies in India to work as per Workplace Experience Ranking for 2017

Business Standard
January 9, 2018


Vidooly, India's leading video marketing and analytics platform has been recognized as one of the top 10 best places to work by Workplace Experience Ranking amongst small companies in India.
Culturro collaborated with BW Business World in partnership with Indian Angel Network and F6s to recognize and award the startups that contribute to the holistic growth of their employees.

Press Releases: November 2017

Indians prefer YouTube for music, Facebook for news: Study

newindianexpress
November 07, 2017


Indian internet users largely consume music content on Youtube, while they prefer to catch news updates on Facebook, a study has showed. The findings showed that over three billion views music videos scored the highest viewership on Youtube, followed closely by entertainment videos with 2.4 billion views, while video content for kids ranked third with 1.3 billion views. On Facebook, news videos ranked first with over 1.58 billion views, while entertainment videos with 1.06 billion views secured the second spot.

[Report] Indians prefer YouTube for Music, Facebook for News

Socialsamosa
November 06, 2017


Content statistics in a Vidooly report, suggest that Indian internet users have been observed to be predominantly consuming music content on YouTube, and news content on Facebook. Content statistics suggest that YouTube is one of the biggest and most preferred platform for video content in India with a user base of over 400+ million, meanwhile the Vidooly report also indicates that Facebook leads the list of social media platforms with over 241 million users in India.

Most watched videos: Indians flock to Youtube for music, Facebook for news

Zeebiz
November 06, 2017


Wonder where Indians are getting their daily dose of the outside world from? Survey says it’s from the social media platform – Facebook. While subscribers flocked to Youtube mostly to watch music videos. Indians on Facebook have been flocking to the social media site for news updates while browsing the video sharing site - Youtube for music videos. "Indian internet users largely consume music content on Youtube and news content on Facebook," Vidooly Media Tech said on Monday.

Press Releases: September 2017

Regional News emerges one of the most viewed video channels across YouTube, Facebook: Vidooly Report

Business Standard
September 30, 2017


As per Vidooly Media Tech, India's leading Brand Intelligence platform, news genre is emerging in popularity across leading online video platforms in India and crossing a billion plus online viewership every month. Vidooly conducted a study across top Facebook pages from India and YouTube channels from India, two of the most popular video platforms in to understand viewership habits of Indian internet users. The study was conducted across a total of 16 categories of Indian video content in the genres of Automobile, comedy, kids, education, entertainment, film and animation, science and technology, health, gaming, how-to & style, food, music, news and politics, people, pets and animals, sports and travel.

Vidooly appoints Preeti Jadhav as Vice President, Revenue

Afaqs
September 20, 2017


In a recent announcement, video intelligence platform Vidooly, has appointed Preeti Jadhav as vice president of revenue. Jadhav a senior media executive with 14 years of experience, in her new role will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at the company. Along with this Vidooly has also expanded its presence with its second office in India at Mumbai's business hub, Bandra Kurla Complex.

[Report] Vidooly analyses Top YouTube channels from India – August

Socialsamosa
September 20, 2017


Vidooly has come up with a comprehensive report, which is an analysis of the top YouTube channels from India with their overall viewership, subscribers and August viewership. It also has the ranking of top 100 YouTube channels, based on their viewership for the month of August. It is divided into 17 genres, specified by YouTube, with their lifetime viewership and subscribers. Some of the interesting observations from the report are: Chu Chu T.V is the most viewed “Kids YouTube channel” with more than 400 million views for the month of August.

Press Releases: August 2017

Brand intelligence start-up Vidooly unveils 'Brand Safety Tool' for advertisers

Brandequity Economictimes
August 05, 2017


Vidooly, a video intelligence startup on Friday launched a "Brand Safety" tool for advertisers, brands and agencies globally, whereby a brand's ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms, sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content and the likes.

Vidooly Launches Brand Safety Tool for Advertisers and Brands

Adageindia
August 05, 2017


Vidooly, a video intelligence startup, has launched a "Brand Safety" tool for advertisers, brands and agencies globally. "Brand Safety" refers to the concept where a brand's ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms hence sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content and the likes. Brand Safety has become a major issue worldwide amongst advertisers and major brands have pulled back their digital ad spends in light of this.

Vidooly launches world’s first Brand Safety Tool for advertisers and brands

Socialsamosa
August 04, 2017


Vidooly, India’s first video intelligence startup has launched a Brand Safety tool for advertisers, brands, and agencies globally. “Brand Safety” refers to the concept where a brand’s ads are displayed over or associated with content that violates the brand guidelines or brand philosophy. Given that digital ads are managed programmatically and controlled by algorithms hence sometimes advertisers may find their brand campaigns associated with content on pornography, hate videos, illegal content, and the likes. Brand Safety has become a major issue worldwide amongst advertisers and major brands have pulled back their digital ad spends in light of this.

Press Releases: July 2017

When Hiring Is About Wordplay

Entrepreneur
July 29, 2017


Subrat Kar went head-hunting in the market to find people who can watch ‘cat videos in dazzling 4k-8k resolution for a whole day’ at his Noida-based video marketing and analytics start-up Vidooly but he just couldn’t get the job done. “The online job post for 15 days could only fetch three or four applications,” says Kar. So, he stopped ‘wasting’ his time, money and efforts in doing that and started learning the psyche of job seekers to find a way out. Vidooly serves as the video intelligence platform for media companies, online content creators, multichannel networks and anyone around the video ecosystem. Around two-and-a-half-year-old startup has been looking to hire video analysts to simply watch online videos and figure out the trending ones or the ones that would be go viral in 24 to 48 hours after being uploaded for Vidooly’s clients to advertise on the videos that are relevant to their brand philosophy.

Dhinchak Pooja becomes India's latest online viral sensation

Business Standard
July 07, 2017


Her YouTube channel attracts an average viewership of 2.65 million views per month. Online star, Dhinchak Pooja, is the latest viral sensation on Youtube and social media in India. After viral hits like 'Swag Wali Topi', 'Daaru', 'Selfie Maine Leli Aaj', she recently went live with 'Dilon Ka Shooter'. Here's a look at her popularity on YouTube and her earnings from videos as per the data of Vidooly - Dhinchak Pooja's YouTube channel currently receives an average of 2.65 million views per month.

Press Releases: June 2017

Plunging mobile data costs present a dirty picture

Economictimes Indiatimes
June 02, 2017


Over the past two decades, the adult industry has often been credited globally with the mainstreaming of innovations in consumer technology, such as video formats, Web searches, and discreet chat rooms. The latest in that swelling list appears to be mobile data: Porn-viewing on the hand-phone seems to have surged as data costs plunged in India’s telecom industry. The viewing of adult content soared 75% since data rates came crashing down in the second half of last fiscal year under severe competitive pressure, according to video viewership tracker Vidooly’s findings, available exclusively with ET.

Press Releases: May 2017

Video analytics start-up Vidooly raises $1.4 million from Gujarat Venture Finance

Livemint
May 10, 2017


Video analytics start-up Vidooly has raised $1.4 million from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, and existing investor Times Internet to fund its expansion into Southeast Asian markets and hire more people.“We are getting a lot of traction from South East Asian countries, so we will try to grow our foothold there. We will deploy sales and marketing staff in these areas,” Radia said.The other half of the corpus will be invested towards technology upgradation and scaling of the platform, Radia said. Vidooly will hire about 15 personnel in data science and sales functions over one year. It currently has 35 employees.

After Sequretek, Vidooly is GVFL’s second investment in a week

yourstory
May 10, 2017


On Tuesday, video intelligence startup Vidooly announced raising series A funding of $1.4 million (Rs 8.9 crore) from GVFL and Times Internet. The company will use the funds for product engineering, marketing, as well as enhancing their sales and distribution channels. The news comes just months after the firm announced the acquisition of over-the-top content (OTT) startup iCouchApp.Launched in November 2014, Vidooly’s online video intelligence software platform allows content creators, brands, multi-channel networks, agencies, and media companies to drive more engagement to their video content. Vidooly’s audience and content insights empower video teams to optimise their media buy at scale, refine their content, distribution, and optimisation strategy, and find and partner with influencers as well.

Press Releases: October 2016

Vidooly’s AI platform tracks videos on social media for content creators

Medianama
Oct 26, 2016


Video analytics startup, Vidooly has launched a platform called Launchpad which will track video performance across YouTube, Facebook, Instagram, Twitter and Vine through artificial intelligence (AI). Vidooly says that its AI technology is patent pending and that the service targets content creators with less than 5,000 subscribers.
Launchpad’s big data will recommend content creators with content creation strategies and techniques for YouTube and other social media platforms.

Here's how you can increase your subscribers on YouTube using Artificial intelligence

Business Insider India
Oct 25, 2016


Indians devoted over 4,00,000 hours in viewing ads on YouTube this year, as per Google. With cheaper data packages, a smartphone-flooded market and more access to public wifi, videos content consumption is only going to see a stupendous rise in near future.
In view of this fact, Vidooly - a video intelligence startup helps its current 20,000 customer base track the performance of their videos on YouTube, Facebook, Twitter, Instagram

India's FMCG brands embrace
YouTube

WARC
Oct 04, 2016


NEW DELHI: Hindustan Unilever and Procter & Gamble have gained almost half a billion views for their FMCG brands in India, figures which underpin YouTube's launch of new features aimed at the Indian market.
A study by video intelligence company Vidooly, conducted across five leading FMCG businesses in India, found that videos from Hindustan Unilever

HUL is India's most viewed FMCG brand online: Vidooly Study

Afaqs!
Oct 03, 2016


According to an industry study done by the video intelligence company Vidooly, Hindustan Unilever (HUL) is India's most viewed Fast Moving Consumer Goods (FMCG) brand on YouTube.
HUL emerged as the leading FMCG brand with over 238 million views on video sharing platforms such as YouTube.
The study by Vidooly was conducted across five leading FMCG brands in India.

Press Releases: August 2016

Hero Motocorp emerges most viewed auto brand in India according to video intelligence company Vidooly

India Live Today
Aug 26, 2016


New Delhi, August 26: According to an industry study by video intelligence company Vidooly, Hero Motocorp is India’s most viewed auto brand on online in India.
Hero Motocorp emerged as the leading auto brand averaging over 1.3 million views across video sharing platforms such as Youtube, Facebook, Twitter and Instagram.

Press Releases: July 2016

Mindshare India cocreates video analytics tool 'Kyve' with Vidooly

Exchange 4 Media
July 08, 2016


Mindshare, a global media agency with presence in 90 countries and a part of GroupM, has partnered exclusively with Vidooly, India’s first video analytics startup, to cocreate and launch ‘Kyve’ in India, a platform for brands and advertisers to track online video viewership. The ‘Kyve’ tool will be part of the core Mindshare planning framework in India.
The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’,

Mindshare India partners with Vidooly to create analytics tool 'Kyve'

Afaqs!
July 08, 2016


Mindshare, a global media agency and part of GroupM has partnered with the video analytics start-up Vidooly to co-create and launch 'Kyve' in India. The tool will be a platform for brands and advertisers to track online video viewership, and will be a part of the core Mindshare planning framework in India.
Kyve will be a part of Content+, a division of Mindshare spearheaded by Devendra Deshpande.

Vidooly aims to bring actionable marketing analytics to online video content providers

Tech 2
July 07, 2016


We are a screen-obsessed generation and we like all the information floating in the universe to be presented to us in bite-sized pieces across all our preferred screens. Essentially, we love to watch videos. Vidooly, a startup that provides video marketing and analytics solutions, witnessed the rise of original content creators online, mobile internet, video platforms, OTTs, new age media companies and social networks and created a platform for companies to help them understand their audience better and help them further scale their video business.

Mindshare India Partners With Vidooly for Kyve

Advertising Age India
July 07, 2016


Mindshare India has joined hands with Vidooly, a platform for brands and advertisers to track online video viewership and the video analytics start up to co-create and launch 'Kyve' in India. As part of the new partnership, 'Kyve' tool will be part of the core Mindshare planning framework in India.
The Kyve tool, created by Mindshare and Vidooly, is a part of 'Content+', an adaptable content model, led by Devendra Deshpande.

Press Releases: March 2016

Exclusive: This video-analytics startup just crossed 10,000 YouTube content creators as users without spending any money on marketing

Business Insider India
Mar 17, 2016


In just over a year, Vidooly, India's only video analytics data startup has now reached over 10,000 content creators and partners who use its platform and now analyses data from over 50 million creators on a daily basis.
However, the most surprising part is that the founders haven't spent even a rupee on marketing, relying only on word of mouth for Vidooly's popularity and growth.

Press Releases: February 2016

Vidooly acquires social TV startup iCouchApp, to foray its analytics into the OTT space

Your Story
Feb 18, 2016


Indian video analytics startup Vidooly has acquired over-the-top-content (OTT) startup, iCouchApp. As a part of the deal, Vidooly will get all of iCouchApp’s assets and intellectual property including its technology that powers mobile apps of TV giants like Zee TV and HistoryTV18.

Video analytics start-up Vidooly acquires social TV firm iCouchApp

Business Standard
Feb 17, 2016


Noida-based video analytics startup, Vidooly, has acquired over-the-top (OTT) content company iCouchApp, also from Noida, for an undisclosed amount. As part the deal, all the assets and intellectual property of iCouchApp, including its technology that powers mobile apps of TV giants like Zee TV and HistoryTV18, will come into Vidooly's fold.

Tracking 15 lakh YouTube channels; plans to add 30 lakh more in the next 12-18 months

The Economic Times
Feb 07, 2016


Rather than purely immersive and streaming long-duration content that has netted Spuul its 12 million subscribers thus far, Subaiah is also going out on a limb and using a FMCG-like strategy and allowing users to download "sachets" of content — 50 MB compared to a typical Hindi movie download of 200-250 MB.

Press Releases: December 2015

'If one is not making mistakes, then one is not learning' - 25 quotes from Indian startup journeys

Your Story
Dec 26, 2015


From disruption to discipline, witness the memorable journey of Indian entrepreneurship in these excerpts and stories! StoryBites is a weekly feature from YourStory, featuring notable quotable quotes in our articles of this past week (see the previous post here). Share these 25 gems and insights from the week of December 20 – 26 with your colleagues and networks, and check back to the original articles for more insights!

9 affordable video marketing strategies for startups in 2016

Your Story
Dec 26, 2015


Launching a startup is a great feeling. You get an idea and then you rear it like your own baby and nurture it into reality through hard work and dedication. But that's not the end of it! In fact, that's when the actual work starts. The marketing approach you follow during the early stages of your startup might decide its success or failure.
In today's digital marketing arena, video can be a great source of brand marketing and building. But,

Top 10 Online Video Trends To Watch For In 2016

Inc42. Magazine
Dec 14, 2015


Another eventful year in the world of digital marketing is coming to an end. The biggest talking point of the year of course was Video! 2015 has been the year when almost everyone started realizing the true potential of video. Online conglomerates that had never focused much on video were forced to turn their attention towards it; whereas those who already had video as a part of their overall vision were forced to fine-tune their strategy further.

Press Releases: November 2015

Whistling Woods Film School looks at social media to market short movies

ciol
November 23, 2015


NOIDA, INDIA: Film maker Subhash Ghai's Whistling Woods Film School has partnered with video marketing and video analytics start-up Vidooly to market short movies on social media.
As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the institute. Students will be able to promote their short movies using Vidooly’s video intelligence on You Tube and across social media.

Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai's Whistling Woods Film School

The Financial Express
November 21, 2015


Vidooly India's first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the Institute. Students will be able to promote their short movies using Vidooly's video intelligence on Youtube and across social media.
Speaking about the tie up, Mr Subhash Ghai,

Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai's Whistling Woods Film School

CNBC Moneycontrol
November 20, 2015


Vidooly India's first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the Institute. Students will be able to promote their short movies using Vidooly's video intelligence on Youtube and across social media.
Speaking about the tie up, Mr Subhash Ghai,

Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai's Whistling Woods Film School

The Hindu BusinessLine
November 20, 2015


Vidooly India's first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and marketing for the students in the Institute. Students will be able to promote their short movies using Vidooly's video intelligence on Youtube and across social media.
Speaking about the tie up, Mr Subhash Ghai,

Vidooly Partners Subhash Ghai's Whistling Woods Film School

Advertising Age India
November 20, 2015


Vidooly, a video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and video marketing for the students in the Institute. Students will be able to promote their short movies and other content using Vidooly's video intelligence tools on YouTube and across social media.
Commenting on the tie-up, Subhash Ghai, said

Vidooly partners with Subhash Ghai's Whistling Woods Film School

The Economic Times
November 19, 2015


AHMEDABAD: Vidooly, a video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up Vidooly will serve as the default tool for video analytics and video marketing for the students in the Institute. Students will be able to promote their short movies and other content using Vidooly's video intelligence tools on YouTube and across social media.

5 Entrepreneurs From Odisha Making Our State Proud

Odisha Sun Times
November 11, 2015


Being an entrepreneur may be the 'in' thing these days, but entrepreneurship is a tough task. You get to chase your dreams, live your passion and build something new – but all this comes with a bagful of risk and challenges. Be it concerned parents or future in-laws, a stable and secure job makes everyone comfortable. But a few young entrepreneurs from Odisha have chosen the path less travelled. Instead of being a job seeker, they have created jobs for others.

Vidooly's New Tool Lets Anyone Get Analytics on the Top Multi Channel Networks on Youtube

Business Wire India
November 06, 2015


Vidooly's MCN leaderboard lets anyone analyze the performance of MCN's and is a crucial tool for content creators, investors and brands
Vidooly, India's India’s first video analytics company has launched a new tool for Multi Channel Networks[MCN's], content creators, Youtubers and investors that lets anyone get analytics on the top MCN's on Youtube. This feature is dubbed as 'Yotube MCN leaderboard'.

Press Releases: October 2015

Vidooly's New Tool for Multi-Channel Network's enables YouTubers to Organically Grow Views and Create Better Marketable Content

CNBC Moneycontrol
October 27, 2015


India's YouTube Analytics and Marketing company Vidooly announced the launch of their latest CMS platform designed specifically for Multi Channel Networks on YouTube. The platform is designed to cater to the operational and management needs of MCNs of all sizes and in turn help YouTubers to be able to earn more revenue and market their brands in a better manner.
India has a considerable growth in digital

Vidooly's New Tool for Multi-Channel Network's enables YouTubers to Organically Grow Views and Create Better Marketable Content

Business Wire India
October 27, 2015


India's YouTube Analytics and Marketing company Vidooly announced the launch of their latest CMS platform designed specifically for Multi Channel Networks on YouTube. The platform is designed to cater to the operational and management needs of MCNs of all sizes and in turn help YouTubers to be able to earn more revenue and market their brands in a better manner.
India has a considerable growth in digital

Vidooly launches CMS for YouTubers, MCNs & brands

Medianama
October 23, 2015


Vidooly, the Delhi based YouTube analytics and marketing company, has launched a content management system (CMS) designed for multichannel networks (MCNs) on YouTube. The platform will offer operational and management features for MCNs of all sizes, and possibly let YouTubers earn more revenue and market their brands.
Users can use features like content creator onboarding, performance analysis of partner

Vidooly Recognized as a NASSCOM EMERGE 10 company in 2015

Equity Bulls
October 17, 2015


Vidooly India's first video analytics company, has earned one of the country's highest recognitions for Innovative IT Tech Startup Companies by the premier industry association, NASSCOM. NASSCOM announced its EMERGE 10 Award winners as a part of their EMERGE 50 2015 Awards to recognize the companies in the IT product and service domains. Ten technology startups are annually awarded on the basis of their technical prowess and growth potential

Nasscom Announces Winners Of NASSCOM Emerge 10 Award

Inc42. Magazine
October 13, 2015


Nasscom has announced its EMERGE 10 Award winners to recognize the companies in the IT product and service domains. As a part of Nasscom’s EMERGE 50 2015 Awards, ten startups are awarded every year on the basis of their excellence in the technology industry, which are collectively titled as EMERGE 10.
The winners were announced at the Nasscom Product Conclave at Bangalore, today.
Here is the list of top startups for EMERGE 10 Awards

Nasscom's top 10 hottest
start-ups

livemint
Oct 13, 2015


While the initial idea was to become an analytics tool, Ajay Mishra, Nishant Radia and Subrat Kar thought of doing something around videos on YouTube specifically. The start-up, which was incubated in TLabs, a startup accelerator by Times Internet Ltd, last year, provides a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize YouTube views, build better audience base and grow

Press Releases: September 2015

Will YouTube Gaming pique advertiser interest in India?

Exchange 4 Media
Sep 03, 2015


YouTube has finally entered the realm of live video game streaming with the launch of its new platform—YouTube Gaming. The new channel will be totally dedicated to gaming videos, live streaming and other content around the gaming culture. As of now, the web version is available throughout the world and Google said that the mobile app will also be launched for countries other than the US and UK in the coming weeks.

YouTube Gaming launched; here is why it's important for the gaming community

The Economic Times
Sep 01, 2015


You might have heard about the latest salvo from Google - YouTube Gaming. So what is YouTube Gaming? To put it in simple words - it is a destination for everything related to Gaming. It is a video player or app where users can search for gaming related videos and live streams on YouTube.
A place where one can not only search for let's play walkthroughs (Videos documenting playthroughs of games with commentary by the gamers) and

Press Releases: August 2015

Here's How Businesses Can Use YouTube for Reach

Advertising Age India
August 14, 2015


For any new startup looking to create a name for itself in the ever expanding markets, brand awareness will always be the primary goal. However, not all young businesses succeed in driving this awareness and a majority of them tend to slowly fade away into obscurity.
But, there are quite a few ventures which have made it big by using creative marketing strategies to reach out to their target niche. And video is a perfect

Here's how you can use YouTube to reach out to millions

The Economic Times
August 13, 2015


For any new startup looking to create a name for itself in the ever expanding markets, brand awareness will always be the primary goal. However, not all young businesses succeed in driving this awareness and a majority of them tend to slowly fade away into obscurity.
But, there are quite a few ventures which have made it big by using creative marketing strategies to reach out to their target niche. And video is a perfect

"Monetisation is low cos Indian creators are creating local, not global content" - Subrat Kar, Vidooly

Medianama
August 11, 2015


In the first part of the two part interview series with Subrat Kar, CEO of Vidooly, spoke about the need for actionable data, content analytics data provided to customers, data provided on other video platforms and social networking platforms, geographies covered, among others. In the second part of the interview, he talks about G+ disintegration from YouTube, working brands, MCNs, rights management system, learnings and challenges. The interview has

"I charge YouTube customers because they are making money on YouTube, not on Facebook," – Subrat Kar, Vidooly

Medianama
August 10, 2015


Facebook video may be getting the numbers trying to catch up to YouTube, but the fact remains that for content creators and multichannel networks prefer the Google service. With YouTube recently removing the 301+ views play count for new videos in an attempt to keep the video view count more real-time, the need for better data and insights is becoming more apparent. Founded by Ajay Mishra, Nishant Radia and Subrat Kar, Vidooly is a video data analytics

Flummoxed about how to boost your videos on YouTube? Try Vidooly

E27
August 05, 2015


Vidooly can be used by content creators, brands and multi-channel networks to increase views, audience base and earn more revenue on the world’s second-largest search engine
For many, YouTube is not just a medium to watch the video teaser of upcoming Hollywood flicks or Russell Peters’ latest standup gig. It is a platform for businesses and content creators to earn their bread and butter. These content creators have only one

Press Releases: July 2015

Anyone Would Kill To Work At A Startup After Looking At These Offices

Inc42. Magazine
June 29, 2015


The youtube intelligent marketing and analytics suite startup not only helps brands maximize their organic views but also its employees’ work culture with its ravishing office. It has a rejuvenating area where employees can lay back, relax a bit, watch some TV and get their mind off for some time. The incandescent lights accentuates the brick walls the office boasts of. It has a number of seating areas where employees can cozy up a bit.

Video Analytics Startup Vidooly to increase headcount by 100%

Franchise India
July 13, 2015


Encouraged by the exponential demand for video analytics within 8 months of its launch, online video analytics start-up Vidooly announced the opening of its state-of-the-art office in Noida. The new office space, which embraces an open design to foster collaboration and innovation will also support Vidooly’s aggressive hiring plans to double its workforce in the next six months. It is looking to hire data scientists and analysts and programmers to

Press Releases: June 2015

38 startups in Asia that caught
our eye

Tech in Asia
Jun 07, 2015


Vidooly is a video analytics startup that offers a marketing and analytics suite for YouTube to help video creators maximize organic views, build an audience base, and increase revenue. Besides suggesting video tags and calculating the optimal time to publish, its software provides services like search rank analysis, competitor tracking, and subscriber behavior analysis.

Video Analytics Startup Vidooly Raises Funding from Bessemer Venture Partners (BVP)

iamwire
Jun 04, 2015


Online video analytics startup Vidooly, announced that it has secured funding from Silicon Valley based investor, Bessemer Venture Partners (BVP). The raised funding will be used for product development, team expansion and client acquisition.
Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly is a YouTube intelligent marketing and analytics suite content creators, brands and multi channel networks (MCNs),

Video analytics startup Vidooly raises seed funding from Bessemer Venture Partners

VCCIRCLE
Jun 04, 2015


Noida-based Vidooly Media Tech Pvt Ltd, which operates online video analytics startup Vidooly.com, has raised an undisclosed amount in a seed round of funding from Bessemer Venture Partners (BVP), the company said on Thursday.
The firm will spend the money in enhancing the product and team and for client acquisition.
The startup, featured on Techcircle's video show -- TC Show Off, was founded in November 2014 by Subrat Kar

Indian startup bags funding to help users make money on YouTube

Tech in Asia
Jun 04, 2015


Vidooly, a video analytics startup from India, today announced that it secured US$1 million in seed funding from Bessemer Venture Partners (BVP). The fresh funding will be used for getting users from across the globe and product development.
Vidooly tries to solve a major problem video creators face; they put a lot of effort into producing high quality content, but find it difficult to attract the right audience.

Video Analytics Startup Vidooly Raises $1 Mn From Bessemer Venture Partners In Pre-Series A

Inc42. Magazine
June 04, 2015


With rapidly growing smartphone and internet penetration, India has become a large market for video consumption. According to Cisco's Visual Networking Index (VNI), Internet video traffic in India is expected to grow nine-fold between 2013 and 2018. Besides, Internet video traffic will reach 2.2 exabytes per month in 2018 or 72% of all Internet traffic in India.
Realizing the same, Subrat Kar, Ajay Mishra and

Vidooly raises $1 million from Bessemer Venture Partners

Business Standard
June 04, 2015


Noida-based video analytics startup Vidooly has secured $1 million (approximately Rs 6.3 crore) funding from Bessemer Venture Partners (BVP), a Silicon Valley-based firm that invests in early-stage, hyper-growth startups.
Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly is BVP's second investment in the video platform/tooling space globally after VidYard, a video marketing and sales

Video analytics startup Vidooly raises Rs 6.4 crore from Bessemer Venture Partners

ET Smallbiz (Economic Times)
June 04, 2015


BENGALURU: Vidooly, a video analytics startup, has raised about $1 million or nearly Rs 6.4 crore from Bessemer Venture Partners to step up its technology offering and expand into Japan and the Middle East. Founded last August, the company came up with a product that helps content creators and channels on Youtube attract more viewers to their videos.
"So far, we have offered the product to content creators.

Press Releases: April 2015

With 500Mn video views being analysed every month, Vidooly aims to be the comScore for video analytics

Your Story
April 20, 2015


Vidooly started out as a YouTube audience development and analytics suite that helped content creators, brands and multi-channel networks (MCNs) increase their views, audience base and earn more revenue on the YouTube platform. They were aiming to position themselves as the 'Alexa for Youtube analytics'.
Since we covered them last in December 2014, Vidooly has grown in their reach,

Press Releases: February 2015

Vidooly, estadísticas sobre cualquier canal de Youtube

wwwhat's new
Feb 06, 2015


En vidooly.com tenemos un proyecto que, sin necesidad de registro, nos permite obtener estadísticas básicas sobre cualquier canal de youtube.
Solo tenemos que indicar el nombre del canal que queremos analizar y ver datos como los vídeos mas vistos de todos (en la imagen izquierda teneis los mas populares del canal youtube.com/wwwhatsnew), el crecimiento de usuarios, la previsión de crecimiento (hace una media de numero de usuarios y tiempo de

Press Releases: December 2014

14 Startups That'll Rock The Indian Ecosystem In 2015

Inc42. Magazine
Dec 31, 2014


Vidooly is a YouTube audience development and analytics suite that helps content creators; brands and multi-channel networks increase their views, audience base and earn more revenue on the YouTube platform. One can use Vidooly to get deeper analysis and performance of any YouTube channel or video such as video tags used in a video or channel, most popular influencers, subscribers and views growth, performance of video on social media

Press Releases: December 2014

Vidooly helps YouTube content creators to optimize reach and boost performance

Your Story
December 23, 2014


Vidooly is a YouTube audience development and analytics suite that helps content creators; brands and multi-channel networks increase their views, audience base and earn more revenue on the YouTube platform. One can use Vidooly to get deeper analysis and performance of any YouTube channel or video such as video tags used in a video or channel, most popular influencers, subscribers and views growth, performance of video on social media

Press Releases: November 2014

TLabs batch 6: Vidooly, Wibe, Flynx, Mobapper & Neuron

Medianama
November 19, 2014


Times Internet's startup accelerator TLabs has inducted five startups for the sixth batch of its accelerator program, termed as the Fall 2014 batch. The program started in September this year and is expected to end with demo day in Delhi NCR in Feb 2015.
TLabs informs that with the current batch and going forward, it will invest Rs 12 lakh in each startup and raised the valuation of each startup to Rs 1.5 crore

Press Releases: November 2014

Video analytics climbs evolutionary ladder to be next big startup thing; Jabong to tie up with Omnipresent Robotics

The Economic Times
Nov 13, 2014


BENGALURU: Jabong may soon see fewer customers returning packages complaining about the dress looking different from how it appeared on the website. The online store plans to apply video analytics to minimise distortion in product appearance.
The New Delhi-based company has tied up with Omnipresent Robotics, which is working on an algorithm to compare the online catalogue with the

Press Releases: October 2014

Meet the 5 startups from India chosen to be incubated in Canada

Tech in Asia
Oct 15, 2014


With countless startups sprouting in every nook and cranny of India, it is tough to find the most innovative ones of all. One way of spotting them is through contests.
Global accelerator program Zone Startups, a joint venture of Toronto-based Ryerson Futures Inc. and the Bombay Stock Exchange Institute, just announced the winners of the second edition of its Next BIG Idea contest.

Press Releases: July 2014

A look at the 8 startups showcased at Techcircle Startup 2014

Techcircle.in
Jul 30, 2014


At the recently concluded Techcircle Startup 2014, eight promising startups showcased their solutions from varied fields that ranged from financial advice on wealth building, cheap travelling/hotel stay, to early and regular medical checkups, among others. The startups were selected from a list of 30 applications received by Techcircle.in.
The jury for the session consisted of Anand Vemuri, co-founder, 91springboard and Girish Shivani